The Official Website of The Sturgis Motorcycle Rally
82nd Rally, Aug. 5th-14th, Begins in
Post Rally Summit

We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2022.
The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

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City of Sturgis Motorcycle Rally 2022

August 5th-14th 2022
A 10 Day/Night Rider Celebration

Choose Your Adventure



Rally News



2022 Grand Marshall Announcement

 


RumbleOn Announces 10-Year Exclusive Sponsorship Agreement with the City of Sturgis, South Dakota for the City of Sturgis Motorcycle Rally

RumbleOn, Inc. (NASDAQ: RMBL) (the "Company" or "RumbleOn"), the nation's first technology-based omnichannel powersports platform, today announced that it has entered into an exclusive Sponsorship Agreement with the City of Sturgis, South Dakota for its annual City of Sturgis Motorcycle Rally event. Held in August every year, the City of Sturgis Motorcycle Rally was founded in 1938 by a group of Indian Motorcycle riders, and has grown into an iconic event, attracting 555,000 attendees in 2021. This Sponsorship Agreement between RumbleOn and the City of Sturgis consists of a 10-year exclusive Powersports category sponsorship for the City of Sturgis Motorcycle Rally events and a prime downtown retail property lease through 2031.



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