We are excited to announce our Opening Ceremonies schedule for 2025!

When: August 1st, 2025, 3:00 PM

Join everyone for the parade which includes our Sturgis Mayor, event sponsors, dignitaries and the Budweiser Clydesdales as well as an awe-inspiring flag procession! The route for prime watching will be on Main Street from Fourth to Middle Street. In 2024 over 45 motorcycles and flags make this parade truly a spectacle to watch!

You don't want to miss this!!

Photos of 2022 Opening Ceremony