We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2023.

The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

City of Sturgis Motorcycle Rally 2023

August 4th-13th 2023
A 10 Day/Night Rider Celebration

Choose Your Adventure

Take The Ride

Feel The Music

Sturgis Live

We are excited to announce our Opening Ceremonies schedule for 2023!

The Opening Ceremony parade will start at 3pm on Friday, August 4, 2023. To join everyone watching the parade which will include Sturgis Mayor Mark Carstensen, Grand Marshall Laura Klock and other sponsors and dignitaries as well as an awe-inspiring flag procession, please be on Main Street from 4 th Street to Middle Street.

City of Sturgis Motorcycle Rally Notice of Request for Hire for 84th Annual City of Sturgis Motorcycle Rally Logo

PROPOSALS DUE: February 24, 2023 at 1:00PM Mountain Time Final artwork from individuals for a unique logo that will be used to promote the 84th annual City of Sturgis Motorcycle Rally. Proposed artwork will be received until 1:00 P.M. on the date shown above, at the City of Sturgis, Brand Manager’s Office, 1040 Harley-Davidson Way, Sturgis, SD 57785 or via email. No proposals will be accepted after the time specified. Proposals shall become the sole property of the City of Sturgis upon receipt.