81st Rally, Aug. 6th-15th, Begins in

June 2, 2021
Daredevil, emergency responder and American hero COLE FREEMAN presents one of the most iconic stunts to take place in Downtown Sturgis during the city's 81st Sturgis Motorcycle Rally. Freeman will inject adrenaline-fueled thrills and champion support for non-profit group RESPONDER RESCUE as the main event during the Rally’s closing ceremonies...

RumbleOn Announces Three Year Sponsorship of the City of Sturgis Motorcycle Rally
May 28, 2021
DALLAS--(BUSINESS WIRE)--RumbleOn, Inc (NASDAQ: RMBL), the e-commerce company using innovative technology to simplify how dealers and consumers buy, sell, trade or finance pre-owned vehicles, today announced it will be an official sponsor of the world-famous Sturgis Motorcycle Rally for another three years. RumbleOn will have a physical presence at the rally where powersport enthusiasts can buy, sell or trade their powersport vehicles onsite, and interact with the brand at the prominent corner of 6th and Lazelle St.

The City of Sturgis is proud to announce Jody Perewitz as the 2021 City of Sturgis Grand Marshal.
April 28, 2021
Jody Perewitz has become one of the most recognizable women in the motorcycle industry today. She has paved her own way into history by becoming the first woman to ever jockey an American V-Twin powered motorcycle into the record books at well over 200 MPH. She currently holds 16 land speed records, one of which is a world record...

Signature Rides Set the Sturgis Rally Apart
March 31, 2021 - By Bryan Harley
The Ride. Be it the ritual ride to Sturgis or around the Black Hills, riding helps set the Sturgis Rally apart. Take a spin on Iron Mountain Road and tell me I’m wrong the first time you pass through Doane Robinson Tunnel and see the giant faces of Mount Rushmore staring back at you. For quick getaways, the delightful twists and turns of Vanocker Canyon are a stone’s throw from town. Be it national treasures or natural wonders, there’s magic in the Black Hills no matter which direction you set out...

Tips on the 2021 Sturgis Rally from a 2020 Sturgis Rally Survivor
January 15, 2021
The decision to attend the 2020 Sturgis Rally was not an easy one. My family had been hyper-vigilant in our quest to keep my 81-year-old mother healthy since the pandemic hit. Attending meant I’d also need to quarantine from my wife and kids when I got back home, and their hugs and kisses are the thing I crave most upon after a couple weeks on the road. Some states were still mired in lockdowns, countless small businesses had shuttered, and many meals were eaten from the seat of my motorcycle. I hadn’t traveled far from home since covering Daytona Beach Bike Week back in March, and just about every motorcycle event after that had been cancelled because of COVID...