The Official Website of The Sturgis Motorcycle Rally
82nd Rally, Aug. 5th-14th, Begins in

Sturgis Announces New Rally & Events Director
March 31, 2022
The City of Sturgis is pleased to announce the appointment of Tammy Even-Cordell to lead the Rally & Events Department upon the retirement of Jerry Cole in early May 2022. Ms. Even-Cordell currently serves as the Assistant Rally & Events Director for the City of Sturgis.


Sturgis Rally & Events Director to Retire
February 23, 2022
The City of Sturgis announces the retirement of Rally & Events Director, Jerry Cole, following more than six years with the City leading the Rally & Events Department...


GET YOUR MOTOR RUNNING: PREPARING FOR THE STURGIS MOTORCYCLE RALLY
July 21, 2021
Get your motor running! We’re closing in on the 81st Sturgis Motorcycle Rally and it’s sure to be a good time for all in the motorcycle Mecca of the West. As you tune up your engines and start your checklist for your pilgrimage to western South Dakota, take a look at this blog of everything you need to prepare for the 81st Sturgis Motorcycle Rally.


THE WORLD-FAMOUS BUDWEISER CLYDESDALES
July 13, 2021
A look into the rich, colorful history of the special Clydesdale breed begins in the early 19th century, along the River Clyde in Lanarkshire, Scotland. The region, located in a valley, or “dale,” was known for its rich soil and abundant crops. The farmers were in great need of strong horses for hauling, plowing, and carting all the necessary farm equipment and workers...


THE LAST AMERICAN DAREDEVIL COLE FREEMAN TO ATTEMPT THE JUMP OF ALL JUMPS & GIVEAWAY A CUSTOM MOTORCYCLE AT 81ST STURGIS MOTORCYCLE RALLY
June 2, 2021
Daredevil, emergency responder and American hero COLE FREEMAN presents one of the most iconic stunts to take place in Downtown Sturgis during the city's 81st Sturgis Motorcycle Rally. Freeman will inject adrenaline-fueled thrills and champion support for non-profit group RESPONDER RESCUE as the main event during the Rally’s closing ceremonies...