The Official Website of The Sturgis Motorcycle Rally
82nd Rally, Aug. 5th-14th, Begins in

Custom Chrome® USA, LLC an Official Sponsor of the 82nd City of Sturgis Motorcycle Rally
July 18, 2022
Custom Chrome® USA, LLC an international manufacturer and wholesale distributor of aftermarket products for Harley Davidson® motorcycles, announces it is an OFFICIAL SPONSOR of the 82nd Annual City of Sturgis Motorcycle Rally. The Rally will be held August 5th-14th, 2022.


2022 Grand Marshall Announcement
June 13, 2022

 




RumbleOn Announces 10-Year Exclusive Sponsorship Agreement with the City of Sturgis, South Dakota for the City of Sturgis Motorcycle Rally
June 7, 2022
RumbleOn, Inc. (NASDAQ: RMBL) (the "Company" or "RumbleOn"), the nation's first technology-based omnichannel powersports platform, today announced that it has entered into an exclusive Sponsorship Agreement with the City of Sturgis, South Dakota for its annual City of Sturgis Motorcycle Rally event. Held in August every year, the City of Sturgis Motorcycle Rally was founded in 1938 by a group of Indian Motorcycle riders, and has grown into an iconic event, attracting 555,000 attendees in 2021. This Sponsorship Agreement between RumbleOn and the City of Sturgis consists of a 10-year exclusive Powersports category sponsorship for the City of Sturgis Motorcycle Rally events and a prime downtown retail property lease through 2031.


Sturgis Announces New Rally & Events Director
March 31, 2022
The City of Sturgis is pleased to announce the appointment of Tammy Even-Cordell to lead the Rally & Events Department upon the retirement of Jerry Cole in early May 2022. Ms. Even-Cordell currently serves as the Assistant Rally & Events Director for the City of Sturgis.


Sturgis Rally & Events Director to Retire
February 23, 2022
The City of Sturgis announces the retirement of Rally & Events Director, Jerry Cole, following more than six years with the City leading the Rally & Events Department...