80th Rally, Aug. 7th-16th, Begins in
View the 2019 Post Rally Summit

City of Sturgis Holds Post-Rally Summit
October 7, 2019
STURGIS, SD - On October 3rd, the City of Sturgis held their annual Post-Rally Summit meeting. City officials along with representatives from the South Dakota Department of Tourism and the Black Hills and Badlands Tourism Association presented information about Rally marketing efforts, Rally attendee demographics, and economic impacts. During the meeting the official attendance number along with promotional goals for the 2020 Sturgis Motorcycle Rally were also shared with the public.

Easy Rider- Saturday, August 3rd
July 26, 2019
Sturgis® Motorcycle Rally™ announces that the Movie Easy Rider will be shown on Saturday, August 3rd at Harley-Davidson Rally Point. This year marks the 50th Anniversary of the movie's release. On Saturday, August 3rd during the Sturgis®Motorcycle Rally™ at 9:30 p.m. the movie will be shown for a free public viewing. Harley-Davidson Rally Point is on the corner of Harley-Davidson Way and Legendary Main Street. Bring a date and enjoy one of the most iconic motorcycle movies that defined a culture. See you there!

Sturgis® Motorcycle Rally™ Boasts 250 Concerts in 10 Days
July 22, 2019
See what Concerts are coming to Sturgis and the Surrounding Areas!

Pardon our Construction: Mount Rushmore is OPEN!
July 10, 2019
The Information Center, Audio Tour, Restrooms, Gift Shop and Carver’s Café & Ice Cream shop terrace area --with breathtaking views of the monument --are all OPEN! The Nature Trail across from the Parking Lot takes you to the Borglum View Terrace and Civilian Conservation Corps stairs that lead to the original Historic Viewing Area. The Sculptor’s Studio, which is the artist’s original studio, gives his perspective and vision of the monument to visitors. The Presidential Trail is also open to the turnaround. Great Views of the monument are available from every venue!

Opening Ceremonies- Cole Freeman to attempt to jump over Sturgis’s Legendary Main Street
July 3, 2019
Cole Freeman of Saint Louis Missouri travels the world thrilling spectators like a legend from the past. His adrenaline fueled, fast paced riding style is taking the sport to a new level. Many of the stunts that Cole dares to attempt have never been tried and most of them, for good reason. In the most recent feat Cole jumped a Harley-Davidson Road Glide Ninety Nine Feet Ten Inches shattering his ramps, bike and the record. Cole is on a mission to keep the industry thriving through extreme entertainment while paying homage to his childhood hero Evel Knievel. Cole will be bringing his show to the 79th Sturgis® Motorcycle Rally™ August 2nd at 4:00 p.m. when he will attempt to jump over Sturgis’s Legendary Main Street as part of the year’s opening ceremonies. It’s free and fun and will be a spectacular site to see.

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© 2020 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785
Black Hills Sturgis Motorcycle Rally