84th Rally, Aug. 2nd-11th, Begins in

Thrill Show to Light Up Sturgis
June 12, 2024
STURGIS - Get ready for an electrifying event that will leave you breathless. The All American Thrill Show is set to take center stage during the opening ceremonies of the City of Sturgis Motorcycle Rally Friday, Aug. 2. The event will kick off with a parade at 3 p.m., culminating in the unforgettable experience of the All American Thrill Show that will push the boundaries of entertainment and thrill seekers.

Hultman named Grand Marshal of 84th Sturgis Motorcycle Rally
June 10, 2024
STURGIS - For more than 70 years, Neil Hultman was at the heart of the Sturgis Motorcycle Rally. Sadly, Neil Hultman died earlier this year. For his many contributions to the Rally, Hultman will be honored posthumously as the Grand Marshal of the 84th Sturgis Motorcycle Rally.

Progressive AFT Announces 2024 Broadcast Schedule; Spirit of Sturgis TT to Air on FOX
March 18, 2024 - By News Staff
Progressive American Flat Track is proud to announce a new multi-year agreement with FOX Sports and unveil the broadcast schedule for the 2024 Progressive AFT season.

Budweiser Clydesdales Coming to Sturgis
August 4, 2023
STURGIS – The iconic Budweiser Clydesdales are coming to Sturgis this year. The Clydesdales, an enduring symbol of the brewer’s heritage, tradition and commitment to quality, will appear at the opening ceremonies of the 83rd City of Sturgis Motorcycle Rally, and again during Military Appreciation Day...

Sturgis to Host Passport to Sturgis Program
July 28, 2023
STURGIS – The city of Sturgis is urging Rallygoers to visit local businesses during their time in the community through a new Passport to Sturgis program. Sturgis Rally & Events Director Tammy Even-Cordell said the city’s Passport to Sturgis program encourages Rally participants to venture around Sturgis and experience what local businesses have to offer.