81st Rally, Aug. 6th-15th, Begins in
Covid Tracker

Tips on the 2021 Sturgis Rally from a 2020 Sturgis Rally Survivor
January 15, 2021
The decision to attend the 2020 Sturgis Rally was not an easy one. My family had been hyper-vigilant in our quest to keep my 81-year-old mother healthy since the pandemic hit. Attending meant I’d also need to quarantine from my wife and kids when I got back home, and their hugs and kisses are the thing I crave most upon after a couple weeks on the road. Some states were still mired in lockdowns, countless small businesses had shuttered, and many meals were eaten from the seat of my motorcycle. I hadn’t traveled far from home since covering Daytona Beach Bike Week back in March, and just about every motorcycle event after that had been cancelled because of COVID...

Sturgis to construct Gold Star Families Memorial
November 4, 2020
The Sturgis community will soon be home to a Gold Star Families Memorial Monument. The Monument will be placed near the Harley-Davidson Rally Point Plaza at the corner of Main Street and Harley-Davidson Way, where visitors and community members can visit the monument and reflect on the sacrifices made for our nation...

2020 City of Sturgis Motorcycle Rally Update
September 9, 2020
The San Diego State University IZA study regarding the COVID-19 cases resulting from the Sturgis Motorcycle Rally is blatantly faulty. The study concludes that nearly 20% of the COVID- 19 cases reported in America from August 2 to September 2 are due to the event. This outrageous conclusion is antithetical to actual case data as numerous State Officials across the United States have been actively seeking to tie any COVID-19 case to the event. Despite these active efforts, fewer than 300 cases have been identified nationwide. The careless ease with which mainstream media outlets have published a report that multiplies that factual data by 1,000 is shameful. The absolute preposterousness of the conclusion is further demonstrated by the results of the community-wide mass testing which occurred after the event, where there were 26 positives cases out of 650 patients tested...

2020 Sturgis Beef Throw Down Announces Beef, Brews, Bikers Event Winners
August 19, 2020
PIERRE, SD- This past week marked the 80th year of the Sturgis ® Motorcycle Rally™ and South Dakota Beef Industry Council (SDBIC) added a new twist to the 2020 Sturgis Beef Throw Down with the Beef, Brews, and Bikers experience. The SDBIC collaborated with Food Network Celebrity Chef Justin Warner and the City of Sturgis to create a tour experience with beef once again being center stage. This demand building experience is part of the partnership that designates BEEF as the official meat of the Rally™. The venues allowed beef to reach approximately 366,000 consumers throughout the ten-day event taking place August 7-16, 2020...

August 3, 2020
Travelers and non-tribal residents who do not have a permit for providing emergency or essential services are NOT permitted to travel through some South Dakota tribal lands. These checkpoints have been put in place by these tribes to protect their residents from additional COVID-19 exposure...

Sturgis Motorcycle Rally
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© 2021 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785