83rd Rally, Aug. 4th-13th, Begins in

We are excited to announce our Opening Ceremonies schedule for 2023!
February 9, 2023
The Opening Ceremony parade will start at 3pm on Friday, August 4, 2023. To join everyone watching the parade which will include Sturgis Mayor Mark Carstensen, Grand Marshall Laura Klock and other sponsors and dignitaries as well as an awe-inspiring flag procession, please be on Main Street from 4 th Street to Middle Street.


City of Sturgis Motorcycle Rally Notice of Request for Hire for 84th Annual City of Sturgis Motorcycle Rally Logo
January 27, 2023
PROPOSALS DUE: February 24, 2023 at 1:00PM Mountain Time Final artwork from individuals for a unique logo that will be used to promote the 84th annual City of Sturgis Motorcycle Rally. Proposed artwork will be received until 1:00 P.M. on the date shown above, at the City of Sturgis, Brand Manager’s Office, 1040 Harley-Davidson Way, Sturgis, SD 57785 or via email. No proposals will be accepted after the time specified. Proposals shall become the sole property of the City of Sturgis upon receipt.


The City of Sturgis Unveils The City of Sturgis Bike Build
January 20, 2023
The City of Sturgis along with Laura Klock from Helping with Horsepower recently unveiled the City of Sturgis Bike Build. Laura and students from Mitchell Technical College have been working hard to finish this build which will benefit not only Klock’s Helping with Horsepower program, but also the City of Sturgis Endowment that benefits non-profits in the community. It will be auctioned at Mecum Auctions Las Vegas on Jan. 28.


The City of Sturgis is proud to announce that Laura Klock has been named the Grand Marshal of the 83rd Annual Sturgis Motorcycle Rally coming at you this summer. Come join us!
January 20, 2023
The City of Sturgis is proud to announce that Laura Klock has been named the Grand Marshal of the 83rd Annual Sturgis Motorcycle Rally coming at you this summer. Come join us!


Sturgis Plans Motorcycle Street Race On Legendary Main Street
October 27, 2022
Sturgis plans motorcycle street race on legendary Main Street STURGIS, S.D. - In an effort to honor the racing tradition as well as bring new and exciting innovations to the City of Sturgis Motorcycle Rally, organizers are planning a street race on legendary Main Street Sturgis for the 83rd Rally. “In order to grow, you generally need to try new things,” said Sturgis Mayor Mark Carstensen. “We believe by adding this street race on the last Saturday of the Rally, we will appeal to another audience of motorcycle enthusiasts.”