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Welcome to the 77th Annual Sturgis® Motorcycle Rally™Read more about this years' rally! >

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Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism

2016 Sturgis Motorcycle Rally

STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.

Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

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B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9

B1 Bomber FlyoverAviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony.

"The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."


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