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Welcome to the 77th Annual Sturgis® Motorcycle Rally™Read more about this years' rally! >

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Jesse Rooke & Rooke Customs Presents Breakfast With A Builder

Jesse RookeeIn July of 2002 Jesse Rookee burst onto the custom bike scene with a vengeance. With his first bike, Dinah, Jesse established himself as a creative thinker who didn’t feel constrained by “the way it’s always been done”. Dinah would go on to an undefeated show record and would be featured in countless magazines and numerous television shows.

Dinah's success and the friendships he built with the established stars in the custom industry gave Jesse the motivation to keep building and to keep looking “outside the box” for creative approaches to motorcycle design. Each bike he has built since has featured innovative concepts that push the envelope of custom bike building while still managing to pay tribute to the “old school” of design philosophy.

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B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9

B1 Bomber FlyoverAviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony.

"The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."


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