The Official Website of The Sturgis Motorcycle Rally
82nd Rally, Aug. 5th-14th, Begins in

Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 82nd City of Sturgis Motorcycle Rally,  August 5th – 14th, 2022.  It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.


Armory (indoor space only)

Be a Vendor at the City of Riders Armory, the location of the original City of Sturgis Motorcycle Rally Headquarters. Vending here places you along Main Street right in the heart of the action. The venue is open from August 4 - August 13, from 9 am to 8 pm daily.  We have a variety of vendors selling apparel, Art Work, knives and much more. Visitors come in not only to visit the great vendors but to get out of the heat and enjoy the A/C, visit the City of Sturgis Official Information Booth, find their sidewalk brick in the registry, and put a pin on the map to show where they're from.

Booth sizes start at 10x10; with larger booths being subject to space. Included with the cost of the booth is pipe & drape, electrical, Wi-Fi.  & a "Preferred Vendor" ad (valued at $250) on

Be sure and take a look at the Vendor information for further requirements.


Liberty Chevrolet

There is absolutely NO BETTER location for visibility and opportunity! Exit 30 has the highest traffic count entering Sturgis*, which connects directly to Lazelle Street and downtown Sturgis; Hwy 34 going to Sturgis Campgrounds and Hwy 14A to Deadwood.


We will work with you on whatever size of area you need. The entire 10 acres consists of 6 acres of pavement (excellent for displays or demo rides) and 4 acres of gravel (perfect for semi truck/trailer parking or self-contained RVs).

Your marketing message can be seen by over 30,000 vehicles*, with the on-site 10’X30’ digital billboard.


*per SD Department of Transportation traffic counts during 2018 Rally


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Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

One-Eyed Jack's Saloon

We have high traffic vendor spaces available for this year's Rally.  We are located on Sturgis World Famous Main Street in front of One-Eyed Jack's Saloon between 3rd Street & 4th Street.  One-Eyed Jack's has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic.  All vendor spaces are paved and have electricity & water options available.  You can also visit our website: and view several links for virtual tour.

Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at

Mr. Al's / Creative Adventures Inc.

Prime vendor space on legendary Main Street, downtown Sturgis.  Two Buildings to choose from, or set up in both.  Largest buildings for vendor space in town.  Mr. AL's is right next to the Harley-Davidson Plaza, and Mr. AL's Too is directly across from the Loud American Saloon and One Eyed Jacks.

Established locations offering rally vending space for 35+ years.  Reasonable rent - you can afford to be on Main Street.  Private vendor bathrooms, secure, wi-fi available, offering 12 days for you to sell - don't lose inventory or sales due to weather.  Give Denny a call or email to see remaining space available.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 1
Vendor Space for the 2021 Sturgis Rally available. Prime location, 924 Main Street, half block east of Junction avenue and motorcycle museum on main street. Lot is 96'x145' with Lights, Water, 50 and 30 amp hook ups, telephone, rv dump, private running water restrooms and showers. All your needs available with 96 feet of main street frontage. Looking for vendor to rent entire space or multiple vendors throughout entire space.                                                                                  

1460 SqFt house on main street with 4 bedrooms and 2 full baths fully furnished with a 2 car garage on property available for rent for the rally as well.

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Install Alley / Vending at Midtown Sturgis

Install Alley / Vending at Midtown Sturgis 1375 Lazalle street , 3rd and 4th street block '" In the Heart of the Rally " Next to the community center home of Harley corporate setup. Our property features installs by Vanderhall Motor Works, Fastlights led , Wide Open Customs as well and many other well known companies in the motorcycle business. We offer free parking, electric and frontage to the street. The width of the property is 140 by 160 deep in the highest traveled section of Lazalle Street , with major motorcycle companies on each block next to our location. Spaces start at 10 by 10 and go up to 30 by 90 .Please review the map and with any questions email or call us we will be sure to get back with you within 24 hours. Web site , Tel 407 721 9110 Email

Reigo Properties Inc.

Reigo Properties Inc. has multiple properties available for rent during the Sturgis Motorcycle Rally. Reigo Properties Inc. is the premiere leader in property management and has the best locations in Sturgis. With easy and flexible terms, vendors of all sizes can find something they are looking for.

Shade Valley Camp Resort: 20158 137th Place, Sturgis, SD 57785 Premium vendor locations available at Shade Valley Camp resort for rent! These spots will be in the direct flow of all guests entering and leaving the campground. High visibility sites with hookups available. Open from July 31st to August 17th for complete haul of guests coming before, during and after rally attendees.

Downtown Sturgis: 928 Lazelle Street, Sturgis, SD 57785 Multiple Properties downtown available. Bike Wash station and Shower House available. Only property with showers available downtown. Please call Brian Ogier at 714-305-6044 for any and all questions.

Downtown Sturgis: 1601 Lazelle Street ( Corbin Lot ) - See Pictures Ideal location across from JP Cycles. Great location for vendors. Please call Brian Ogier at 714-305-6044.

Sturgis Central 2021



Sturgis Central located in the heart of the rally located at the Lynn's Dakota Mart, across from The Knuckle Saloon.  We offer over 300 feet of frontage, 80 deep, directly on the sidewalk with extremely high foot traffic in the front and from the back parking lot of the Dakota Mart.  Our property has plenty of power, with our neighbor's being The Indian Motorcycle Company next to our location.  Sturgis Central customers will include, Installers, Official Merchandise, Patches sewing, Leather goods and so much more.  Spaces start at 10 by 10 size, going all the way up to 30 by 90. 

Please review our map, any questions contact us at or Tel 407-721-9110. Visit website

Miss J Rentals


Ford Motor Garage built in 1922 got rebuilt from the inside out!  Being a hometown girl I couldn't bear to see yet another historical buiding go to to ruin so I put some money into the old gal...She's ready for a new lease on life and looking for a few good vendors.

Over 50 ft of sidewalk frontage and over 2400 sq ft of inside space with ample lighting, electricity and water, Including a bathroom with shower.  RV hookups  -  Parking for support vehicles -  Water and electricity hook-ups inside and out

Last year I extended my salon services to the front and offered massage therapy, oxygen bar, foot detox baths and FREE ice water              

I would be willing to lease out the whole space to one big vendor. If interested we could work together to offer a respite area to your clients by combining efforts and offering the services stated above..or perhaps you are looking for a clean well lighted space for merchandising.

I am open to all inquiries big and small.  You are welcome to call or text me at 605-347-1959 as well as email.

Looking forward to a great rally and hearing from you!


Miss J


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