The Official Website of The Sturgis Motorcycle Rally
84th Rally, Aug. 2nd-11th, Begins in

Armory (indoor space only)

We invite you to join us as a Vendor in the City of Riders Armory, the location of the original City of Sturgis Motorcycle Rally Headquarters. Vending here places you along Main Street right in the heart of the action. The venue is open from 9 am until 8 pm on August 3 - August 11, and from 9 am until 2 pm on August 12.  We have a variety of vendors selling apparel, Art Work, gifts, jewelry, and much more.

Visitors come in not only to visit the great vendors but to get out of the heat and use the public restrooms.  The Armory hosts the City of Sturgis Official Information Booth where visitors check in for poker runs, pick up maps, look up brick locations and mark the visitor map to show where they're from.

Booth sizes start at 10x10; with larger booths being available when space allows.  Included with the cost of the booth is electrical, A/C, on site janitorial services, and Wi-Fi.  In 2023, we will also offer a listing on our "Preferred Vendor" website page, as well as logo placement on the outdoor vendor directory located on the front door of the venue.  These items are at no additional charge. 

Please give us a call or send an email if you have any questions about being a vendor in the Sturgis Armory located at 1019 Main Street in downtown Sturgis.  We do fill quickly, so please don't delay. 


Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 83rd City of Sturgis Motorcycle Rally,  August 4th – 13th, 2023.  It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.


Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

Mr. Al's / Prime Rally Rentals.

Largest building for vending spaces right on legendary Main Street. You can
afford to be on Main Street with reasonable rent. Located on Main Street by
One Eyed Jack’s, Loud American Saloon and right next door to the Harley
Davidson Plaza.
Established location offering vendor space for over 40 years. 78 Spaces for
rent. Private restrooms for vendors, secure building, wi-fi available, and
provides you 12 days to sell. Don’t lose inventory with weather issues setting
up outside or in tents.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Kickstart Travel Center

Kickstart Travel Center has the highest rate of eyes-on customers in the City. With over 20,000 bikes passing by each day on Highway 34 and thousands of bikes filling up at the gas pumps, you’re sure to be seen by everyone going out to the big campgrounds east of town or heading into the hills for their daily rides! Located at 12998 SD HWY-34, just 3 miles east of downtown. We have (2) 20’ wide concrete pads that allow for all sizes of vendors! The South Pad is 170’ long running east/west directly on the highway, and the East Pad is 100’ long running north/south on Glencoe Drive. Kabins@Kickstart provides quiet, comfortable sleeping for all of your staff with your own private shower and toilet, memory foam mattresses, sink, mini-fridge, coffee pot, and microwave. Full hook-up, water, sewer, 50 amp RV spots also available. Call or Text: 605-499-8430 E-mail:

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