We invite you to join us as a Vendor in the City of Sturgis Armory, the location of the original City of Sturgis Motorcycle Rally Headquarters. Vending here places you along Main Street right in the heart of the action. The venue is open from 9 am until 8 pm on August 2 - August 10, and from 9 am until 2 pm on August 11.  We have a variety of vendors selling apparel, art work, gifts, jewelry, and much more.  

Visitors come in not only to visit the great vendors but to get out of the heat and use the public restrooms.  The Armory hosts the City of Sturgis Official Information Booth where visitors check in for poker runs, pick up maps, look up brick locations and mark the visitor map to show where they're from.  This location also has lost and found as well as registration books for all rally participants to sign in, just like the "old days"!

Booth sizes start at 10x10; with larger booths being available when space allows.  Included with the cost of the booth is electrical, A/C, on site janitorial services, and Wi-Fi.  In 2024, we will also offer a listing on our "Preferred Vendor" website page, as well as logo placement on the outdoor vendor directory located on the front door of the venue.  These items are at no additional charge. 

Please give us a call or send an email if you have any questions about being a vendor in the Sturgis Armory located at 1019 Main Street in downtown Sturgis.  We do fill quickly, so please don't delay. 

There is a rumble building on the horizon in anticipation of the 84th City of Sturgis Motorcycle Rally,  August 2-11, 2024!  It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

Largest building for vending spaces right on legendary Main Street. You can
afford to be on Main Street with reasonable rent. Located on Main Street by
One Eyed Jack’s, Loud American Saloon and right next door to the Harley
Davidson Plaza.
Established location offering vendor space for over 40 years. 78 Spaces for
rent. Private restrooms for vendors, secure building, wi-fi available, and
provides you 12 days to sell. Don’t lose inventory with weather issues setting
up outside or in tents.

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Reigo Properties Inc. has multiple properties available for rent during the Sturgis Motorcycle Rally. Reigo Properties Inc. is the premiere leader in property management and has the best locations in Sturgis. With easy and flexible terms, vendors of all sizes can find something they are looking for.

Downtown Sturgis: 1001 Lazelle Street ( Junction & Lazelle) - See Pictures, Spaces can be divided or combined for desired size. Ideal location across from Iron Horse Saloon. RV Spaces available! Great location for vendors. Please call Brian Ogier at 714-305-6044.

We have high traffic vendor spaces available for this year's Rally.  We are located on Sturgis World Famous Main Street in front of One-Eyed Jack's Saloon between 3rd Street & 4th Street.  One-Eyed Jack's has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic.  All vendor spaces are paved and have electricity & water options available.  You can also visit our website:

www.oneeyedjackssaloon.com and view several links for virtual tour.

Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at petescustompins@aol.com

Reigo Properties Inc. has multiple properties available for rent during the Sturgis Motorcycle Rally. Reigo Properties Inc. is the premiere leader in property management and has the best locations in Sturgis. With easy and flexible terms, vendors of all sizes can find something they are looking for.

Downtown Sturgis: 944 Lazelle Street, Sturgis, SD 57785 Multiple spaces downtown available. RV Spaces available! - Please call Brian Ogier at 714-305-6044.

Air-conditioned, empty retail building (1477 sq ft) with paved lot Junction Avenue frontage between Sturgis Harley-Davidson and Main Street. Thousands of patrons on foot, as well as vehicular traffic, go by daily during the motorcycle rally. This building area has a proven successful rally location for vendors. Contact Max at prairieemporium@gmail.com for more information.

Install Alley , located in the heart of downtown between 3rd and 4th streets directly on Lazelle street !! Our neighbors' to the east and west street blocks are Indian and Harley . We have major manufactures on our lot with bikes and demo teams, along with LED , Seat installs , Official merchandise and much more . Free parking always !!

STURGIS CENTRAL !! Located in Downtown in between 1st and 2nd street on Lazelle , across from the Knuckle Saloon and directly in front of the Dakota Mart. Our neighbors to the east always Indian corporate . Our lot consist of a great food vendor , best burgers ever, Audio Install , Led , custom motorcycles , official merchandise , leather and much more.

Food truck. Fried foods including specialty funnel cakes, fried oreos (variety of flavors) and twinkies, fried cookie dough balls.

Join us August 1–10, 2025, in Sturgis, South Dakota, for a historic milestone at the legendary Sturgis Motorcycle Rally. The Thunderdome is gearing up to host an extensive lineup of exhilarating events, and with record-breaking crowds expected—potentially topping 700,000 based on past milestone years—we’re offering an unmatched platform to elevate your brand. Two locations: Thunderdome and Kickstart Travel Center. Indoor and outdoor options available! Last year, the Thunderdome delivered: vendors saw booming sales, forged lasting customer connections, and tapped into the loyal biker community. Exclusive VIP events sparked buzz, driving sponsor visibility to new heights. For 2025, we’re doubling down—transforming our venue into the rally’s ultimate hotspot with live entertainment, interactive displays, and adrenaline-pumping attractions designed to captivate attendees. Why Now? Massive Reach: Milestone years like the 75th (739,000 attendees) prove the draw—2025 is trending even higher with early inquiries flooding in globally. Limited Spots: Booth, sponsorship, and premium ad packages are filling fast—secure yours now to lock in prime placement and forge a new frontier! Explore our customizable options and let our team craft a package that maximizes your exposure. Contact us at 605-499-8430 or info@thunderdomesturgis.com to get started. Visit thunderdomesturgis.com for details. Don’t miss your shot at the 2025 Throwdown at the Thunderdome—where your brand takes center stage!