The Official Website of The Sturgis Motorcycle Rally
84th Rally, Aug. 2nd-11th, Begins in

Armory (indoor space only)

We invite you to join us as a Vendor in the City of Sturgis Armory, the location of the original City of Sturgis Motorcycle Rally Headquarters. Vending here places you along Main Street right in the heart of the action. The venue is open from 9 am until 8 pm on August 2 - August 10, and from 9 am until 2 pm on August 11.  We have a variety of vendors selling apparel, art work, gifts, jewelry, and much more.  

Visitors come in not only to visit the great vendors but to get out of the heat and use the public restrooms.  The Armory hosts the City of Sturgis Official Information Booth where visitors check in for poker runs, pick up maps, look up brick locations and mark the visitor map to show where they're from.  This location also has lost and found as well as registration books for all rally participants to sign in, just like the "old days"!

Booth sizes start at 10x10; with larger booths being available when space allows.  Included with the cost of the booth is electrical, A/C, on site janitorial services, and Wi-Fi.  In 2024, we will also offer a listing on our "Preferred Vendor" website page, as well as logo placement on the outdoor vendor directory located on the front door of the venue.  These items are at no additional charge. 

Please give us a call or send an email if you have any questions about being a vendor in the Sturgis Armory located at 1019 Main Street in downtown Sturgis.  We do fill quickly, so please don't delay. 


City of Sturgis Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 84th City of Sturgis Motorcycle Rally,  August 2-11, 2024!  It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.


Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

Mr. Al's / Prime Rally Rentals.

Largest building for vending spaces right on legendary Main Street. You can
afford to be on Main Street with reasonable rent. Located on Main Street by
One Eyed Jack’s, Loud American Saloon and right next door to the Harley
Davidson Plaza.
Established location offering vendor space for over 40 years. 78 Spaces for
rent. Private restrooms for vendors, secure building, wi-fi available, and
provides you 12 days to sell. Don’t lose inventory with weather issues setting
up outside or in tents.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Kickstart Travel Center

Kickstart Travel Center and The Thunderdome have the highest rate of eyes-on customers in the City. With up to 35,000 motorcycles passing by each day on Highway 34 and thousands of bikes filling up at the gas pumps, you’re sure to be seen by everyone going out to the 12 campgrounds east of town or heading into the hills for their daily rides! Located at 12998 SD HWY-34, just 3 miles east of downtown.

Kickstart Travel Center has (2) 20’ wide concrete pads that allow for all sizes of vendors!

The Thunderdome has an additional 4.35 acres of outdoor paved parking lot and a 38,000 square foot building to keep you indoors and out of the weather.

Kabins@Kickstart provides quiet, comfortable sleeping for all of your staff with your own private shower and toilet, memory foam mattresses, sink, mini-fridge, coffee pot, and microwave. Full hook-up, water, sewer, 50 amp RV spots also available.

Apply online!
For The Thunderdome:
For Kickstart Travel Center:

Fjelstad Professional Services

Air-conditioned, empty retail building (1477 sq ft) with paved lot Junction Avenue frontage between Sturgis Harley-Davidson and Main Street. Thousands of patrons on foot, as well as vehicular traffic, go by daily during the motorcycle rally. This building area has a proven successful rally location for vendors. Contact Max at for more information.

Install Alley / Demo and Corporate setups

Install Alley / Demo Rides Install Alley, Audio , Led , Seats , Tires and much more. / BMW corporate setup and Demo rides . Vending at 1375 Lazelle St , is between the 3rd and 4th street block in the heart of the rally . We are next to the community center home of the Harley corporate setup along with Indian corporate setup on the 2nd and 3rd street block.Width of the property is 280 frontage with 160 feet depth . Our location is one of the highest traveled areas in the rally . The vending spaces can be broken up in small sizes as a 10 by 10 or large sizes up to 80 by 80 . Please contact us at or tel 407-721-9110


Sturgis Central !! Located at 1111 Lazelle street in front of the Lynns Dakota Mart , across from the World Famous Knuckle Saloon and next to Indian Motorcycle corporate setup . We have over 300 feet of frontage along with 80 feet of depth . some of our clients are Led / Audio , Installers as well as corporate companies and high end custom motorcycles .The property also offers high end apparel, rally dated merchandise as well as Milwaukee Leather , Helmets , sewing and much more . Spaces start at 10 by 10 all the way up to 50 by 90. For more information please email or by cell at 407- 721-9110

Cost is $250, renewable each year on August 20th

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