80th Rally, Aug. 7th-16th, Begins in
View the 2019 Post Rally Summit

City of Riders Headquarters/Armory (indoor space only)

The City of Riders Headquarters places you right in the heart of the action. The venue is open from August 6 - August 15, from 9am to 8pm daily.  Clean restrooms, air conditioning, official registration & the Rally & Events information booth are draws for all Rally goers. (No food or tattoo/piercing)

Located on Famous Sturgis Main Street, this building is the original City of Riders Headquarters.  Rally goers visit to register for a daily prize drawing worth $250, obtain event passports, receive your AMA pin,  get information on events & the brick project and check the bulletin board for messages from friends.

Booth size starts at 10x10; with larger booths being subject to space. Included with the cost of the booth is pipe & drape, electrical, & Wi-Fi. 


Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 80th Annual Sturgis® Motorcycle Rally™,  August 7th – 16th, 2020.  It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.


Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

One-Eyed Jack's Saloon

We have high traffic vendor spaces available for this year's Rally.  We are located on Sturgis World Famous Main Street in front of One-Eyed Jack's Saloon between 3rd Street & 4th Street.  One-Eyed Jack's has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic.  All vendor spaces are paved and have electricity & water options available.  You can also visit our website: and view several links for virtual tour.

Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at

Mr. Al's / Creative Adventures Inc.

Prime vendor space on legendary Main Street, downtown Sturgis.  Two Buildings to choose from, or set up in both.  Largest buildings for vendor space in town.  Mr. AL's is right next to the Harley-Davidson Plaza, and Mr. AL's Too is directly across from the Loud American Saloon and One Eyed Jacks.

Established locations offering rally vending space for 35+ years.  Reasonable rent - you can afford to be on Main Street.  Private vendor bathrooms, secure, wi-fi available, offering 12 days for you to sell - don't lose inventory or sales due to weather.  Give Denny a call or email to see remaining space available.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, vendor RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Fries Heirs Properties

Vendor Location 1
Vendor Space for the 2019 Sturgis Rally available. Prime location, 924 Main Street, half block east of Junction avenue and motorcycle museum on main street. Lot is 96'x145' with Lights, Water, 50 and 30 amp hook ups, telephone, rv dump, private running water restrooms and showers. All your needs available with 96 feet of main street frontage. Looking for vendor to rent entire space or multiple vendors throughout entire space.                                                                                  

1460 SqFt house on main street with 4 bedrooms and 2 full baths fully furnished with a 2 car garage on property available for rent for the rally as well.

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Main Street Vending Space

"Prime Location" for outdoor vending.  We are located at the West end of the "Rally Strip" on Main Street.  Large or small spaces are available at the N.W. corner of 4th and Main Streets.  All spaces on this site have sidewalk frontage with heavy foot traffic.  Call now to reserve your space during the Sturgis Rally Week.  Square Footage rate is open for discussion.  Electric and water available.  Call 605-720-2880.

Northern Hills Federal Credit Union

One of the Best Rally Locations Right in the Heart of the Action

Sidewalk Frontage: The available Northern Hills FCU property location is approximately 90 square feet (15 ft. by 6 ft.) facing Main Street and near the corner of First Street. Electricity is available. ATM’s are conveniently located and easily accessible for your customers.

Bertolotto Real Estate & Auction



*This is the perfect opportunity to place you next to Sturgis Harley-Davidson.  We are located at the Southeast corner of Junction Avenue and Sherman Street with 156' of frontage on Junction Avenue and 168' of Sherman Street frontage facing Sturgis Harley-Davidson.  We also offer paid bike/vehicle parking, bringing even more potential consumers in.  Don't miss this opportunity next door to STURGIS HARLEY-DAVIDSON!!!  FOR A MAP LAYOUT GO TO WEBSITE: from the menu bar click on "Sturgis Rally".

*We have a few RV Parking sites with power and water if you would like to stay 3/4 block off Main Street - Must be self-contained for sewer with pumping available.

*Large vendors inquire for sizes available at discount for size.

*2 areas to choose from on Junction Avenue and Sherman Street.

*Plenty of power available.

*Water available.

*Restrooms close.

*Steady traffic both foot and motorcycles, all traffic stops at our 4 way stop corner.

Sizes start at 10x10 and to to 20x20 with some connecting spots still available.

We are located across the street from Sturgis Harley-Davidson on the corner of Junction Avenue and Sherman Street and only 3/4 block off of Main Street.

Please call for more information 605-720-2021




Sturgis Real Estate and Auctions, Inc.

Call us for over 30 prime locations in Sturgis. We have complete buildings on Main Street, as well as outdoor lots located on Main Street, Junction Avenue, and Lazelle Street.  We can also help you advertise your company or business whether you attend the Rally or not with great signage and banner locations. Please check out our website for photos and current information or call Dave.

Liberty Chevrolet

There is absolutely NO BETTER location for visibility and opportunity! Exit 30 has the highest traffic count entering Sturgis*, which connects directly to Lazelle Street and downtown Sturgis; Hwy 34 going to Sturgis Campgrounds and Hwy 14A to Deadwood.


We will work with you on whatever size of area you need. The entire 10 acres consists of 6 acres of pavement (excellent for displays or demo rides) and 4 acres of gravel (perfect for semi truck/trailer parking or self-contained RVs).

Your marketing message can be seen by over 30,000 vehicles*, with the on-site 10’X30’ digital billboard.


*per SD Department of Transportation traffic counts during 2018 Rally


Jeep Map.jpg

Install Alley / Vending at Midtown Sturgis

Install Alley / Vending at Midtown Sturgis 1375 Lazalle street , 3rd and 4th street block '" In the Heart of the Rally " Next to the community center home of Harley corporate setup. Our property features installs by Fastlights led , Wide Open Customs as well and many other well known companies in the motorcycle business. We offer free parking, electric and frontage to the street. The width of the property is 140 by 160 deep in the highest traveled section of Lazalle Street , with major motorcycle companies on each block next to our location. Spaces start at 10 by 10 and go up to 30 by 90 .Please review the map and with any questions email or call us we will be sure to get back with you within 24 hours. Web site , Tel 407 721 9110 Email

Log into your vendor account

Register for a vendor account

Sturgis Motorcycle Rally Sturgis
Vacation Planning

© {YEAR} The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785
Black Hills Sturgis Motorcycle Rally