80th Rally, Aug. 7th-16th, Begins in
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Sturgis City of Riders Vendor & Sponsorship Opportunities

There is a rumble building on the horizon in anticipation of the 81st City of Sturgis Motorcycle Rally,  August 6th – 15th, 2021.  It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance.  For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list.  This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.


Armory (indoor space only)

Once the City of Riders Headquarters, this location places you on Main Street right in the heart of the action. The venue is open from August 6 - August 15, from 9 am to 8 pm daily.  We have a variety of vendors selling apparel, Art Work, knives and much more. Visitors come in to enjoy the AC, use clean restrooms, find their sidewalk brick in the registry and visit the many great vendors. (No food or tattoo/piercing)

Booth size starts at 10x10; with larger booths being subject to space. Included with the cost of the booth is pipe & drape, electrical, Wi-Fi.  & a "Preferred Vendor" ad on

Be sure and take a look at the Vendor Guide for additional information and requirements:  General Guide


Liberty Chevrolet

There is absolutely NO BETTER location for visibility and opportunity! Exit 30 has the highest traffic count entering Sturgis*, which connects directly to Lazelle Street and downtown Sturgis; Hwy 34 going to Sturgis Campgrounds and Hwy 14A to Deadwood.


We will work with you on whatever size of area you need. The entire 10 acres consists of 6 acres of pavement (excellent for displays or demo rides) and 4 acres of gravel (perfect for semi truck/trailer parking or self-contained RVs).

Your marketing message can be seen by over 30,000 vehicles*, with the on-site 10’X30’ digital billboard.


*per SD Department of Transportation traffic counts during 2018 Rally


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Big Al's Swap Shop

7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

Mr. Al's / Creative Adventures Inc.

Prime vendor space on legendary Main Street, downtown Sturgis.  Two Buildings to choose from, or set up in both.  Largest buildings for vendor space in town.  Mr. AL's is right next to the Harley-Davidson Plaza, and Mr. AL's Too is directly across from the Loud American Saloon and One Eyed Jacks.

Established locations offering rally vending space for 35+ years.  Reasonable rent - you can afford to be on Main Street.  Private vendor bathrooms, secure, wi-fi available, offering 12 days for you to sell - don't lose inventory or sales due to weather.  Give Denny a call or email to see remaining space available.

Arlie Becker's Main Street Vendors Space

AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Custom Corners

Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET AND 1041 MAIN STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, internet, telephone, vendor RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Install Alley / Vending at Midtown Sturgis

Install Alley / Vending at Midtown Sturgis 1375 Lazalle street , 3rd and 4th street block '" In the Heart of the Rally " Next to the community center home of Harley corporate setup. Our property features installs by Fastlights led , Wide Open Customs as well and many other well known companies in the motorcycle business. We offer free parking, electric and frontage to the street. The width of the property is 140 by 160 deep in the highest traveled section of Lazalle Street , with major motorcycle companies on each block next to our location. Spaces start at 10 by 10 and go up to 30 by 90 .Please review the map and with any questions email or call us we will be sure to get back with you within 24 hours. Web site , Tel 407 721 9110 Email

Main Street Vending Space

"Prime Location" for outdoor vending.  We are located at the West end of the "Rally Strip" on Main Street.  Large or small spaces are available at the N.W. corner of 4th and Main Streets.  All spaces on this site have sidewalk frontage with heavy foot traffic.  Call now to reserve your space during the Sturgis Rally Week.  Square Footage rate is open for discussion.  Electric and water available.  Call 605-720-2880.

Reigo Properties Inc.

Reigo Properties Inc. has multiple properties available for rent during the Sturgis Motorcycle Rally. Reigo Properties Inc. is the premiere leader in property management and has the best locations in Sturgis. With easy and flexible terms, vendors of all sizes can find something they are looking for.

Shade Valley Camp Resort: 20158 137th Place, Sturgis, SD 57785 Premium vendor locations available at Shade Valley Camp resort for rent! These spots will be in the direct flow of all guests entering and leaving the campground. High visibility sites with hookups available. Open from July 31st to August 17th for complete haul of guests coming before, during and after rally attendees.

Downtown Sturgis: 928 Lazelle Street, Sturgis, SD 57785 Multiple Properties downtown available. Bike Wash station and Shower House available. Only property with showers available downtown. Please call Brian Ogier at 714-305-6044 for any and all questions.

Downtown Sturgis: 1601 Lazelle Street ( Corbin Lot ) - See Pictures Ideal location across from JP Cycles. Great location for vendors. Please call Brian Ogier at 714-305-6044.

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1040 Harley-Davidson Way
Sturgis, South Dakota 57785
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