We invite you to join us as a Vendor in the City of Sturgis Armory, the location of the original City of Sturgis Motorcycle Rally Headquarters. Vending here places you along Main Street right in the heart of the action. The venue is open from 9 am until 8 pm onAugust 2 - August 10, and from 9 am until 2 pm on August 11. We have a variety of vendors selling apparel, art work, gifts, jewelry, and much more.
Visitors come in not only to visit the great vendors but to get out of the heat and use the public restrooms. The Armory hosts the City of Sturgis Official Information Booth where visitors check in for poker runs, pick up maps, look up brick locations and mark the visitor map to show where they're from. This location also has lost and found as well as registration books for all rally participants to sign in, just like the "old days"!
Booth sizes start at 10x10; with larger booths being available when space allows. Included with the cost of the booth is electrical, A/C, on site janitorial services, and Wi-Fi. In 2024, we will also offer a listing on our "Preferred Vendor" website page, as well as logo placement on the outdoor vendor directory located on the front door of the venue. These items are at no additional charge.
Please give us a call or send an email if you have any questions about being a vendor in the Sturgis Armory located at 1019 Main Street in downtown Sturgis. We do fill quickly, so please don't delay.
City of Sturgis Vendor & Sponsorship Opportunities
There is a rumble building on the horizon in anticipation of the 84th City of Sturgis Motorcycle Rally, August 2-11, 2024! It's never too early to secure your space or explore the Sponsorship opportunities available. Sturgis offers one of the most amazing experiences in the world that is anticipated by thousands of bikers, months, even years in advance. For many it's a yearly adventure, for some a first and for others it's fulfilling a dream on their bucket list. This is your opportunity to showcase your brand and take advantage of all an event of this magnitude has to offer.
Big Al's Swap Shop
7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.
Mr. Al's / Prime Rally Rentals.
Largest building for vending spaces right on legendary Main Street. You can afford to be on Main Street with reasonable rent. Located on Main Street by One Eyed Jack’s, Loud American Saloon and right next door to the Harley Davidson Plaza. Established location offering vendor space for over 40 years. 78 Spaces for rent. Private restrooms for vendors, secure building, wi-fi available, and provides you 12 days to sell. Don’t lose inventory with weather issues setting up outside or in tents.
Arlie Becker's Main Street Vendors Space
AAA Main Street Vendor Space at 970 and 974 Main Street. Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.
Custom Corners
Custom Corners is the best vending spot in Sturgis, here’s why:
1721 LAZELLE STREET AND 1041 MAIN STREET! Custom Corners is leasing vendor space.
Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.
Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.
Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies. This generates the highest traffic count on Lazelle Street.
All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger. Electricity, water, sewer, internet, telephone, RV SPACES and parking available. For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.
1041 MAIN STREET! Custom Corners is renting space at 1041 Main Street. Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic. Food vendors are welcome!
Reigo Properties Inc.
Reigo Properties Inc. has multiple properties available for rent during the Sturgis Motorcycle Rally. Reigo Properties Inc. is the premiere leader in property management and has the best locations in Sturgis. With easy and flexible terms, vendors of all sizes can find something they are looking for.
Downtown Sturgis: 1601 Lazelle Street ( Corbin Lot ) - See Pictures, Spaces can be divided or combined for desired size. Ideal location across from JP Cycles. RV Spaces available! Great location for vendors.Please call Brian Ogier at 714-305-6044.
One-Eyed Jack's Saloon
We have high traffic vendor spaces available for this year's Rally. We are located on Sturgis World Famous Main Street in front of One-Eyed Jack's Saloon between 3rd Street & 4th Street. One-Eyed Jack's has the highest value of customers which equates to the highest concentration of walk by traffic and motorcycle traffic. All vendor spaces are paved and have electricity & water options available. You can also visit our website:
Call now to reserve your vending location, 860-488-6272, ask for Pete or email Pete at petescustompins@aol.com
Reigo Properties Inc.
Reigo Properties Inc. has multiple properties available for rent during the Sturgis Motorcycle Rally. Reigo Properties Inc. is the premiere leader in property management and has the best locations in Sturgis. With easy and flexible terms, vendors of all sizes can find something they are looking for.
Air-conditioned, empty retail building (1477 sq ft) with paved lot Junction Avenue frontage between Sturgis Harley-Davidson and Main Street. Thousands of patrons on foot, as well as vehicular traffic, go by daily during the motorcycle rally. This building area has a proven successful rally location for vendors. Contact Max at prairieemporium@gmail.com for more information.
the official gear company
Install Alley , located in the heart of downtown between 3rd and 4th streets directly on Lazelle street !! Our neighbors' to the east and west street blocks are Indian and Harley . We have major manufactures on our lot with bikes and demo teams, along with LED , Seat installs , Official merchandise and much more . Free parking always !!
the official gear company
STURGIS CENTRAL !! Located in Downtown in between 1st and 2nd street on Lazelle , across from the Knuckle Saloon and directly in front of the Dakota Mart. Our neighbors to the east always Indian corporate . Our lot consist of a great food vendor , best burgers ever, Audio Install , Led , custom motorcycles , official merchandise , leather and much more.