Sturgis Motorcycle Rally
81st Rally, Aug. 6th-15th, Begins in
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 Director's Sunrise Ride

This year there will be thousands of people that will be coming to the Black Hills and Sturgis in the week prior to the City of Sturgis Motorcycle Rally, so why should we limit the fun to just one week?  On Wednesday, August 4, 2021 join Jerry Cole, the Director of the City of Sturgis Motorcycle Rally, for the 2nd Annual Director's Ride.

The Director's Ride was started to celebrate those early riders who might not get the chance to participate in other charitable rides throughout the City of Sturgis Motorcycle Rally.  Join the Director on a great morning ride joined by other Sturgis celebrities.  Limited spots available so register early!

This will be a 150-mile ride through some of the most beautiful hill country.  It includes a gas stop along the way.  Be prepared for a 4-5 hour ride and meeting some awesome new friends.

Each registration includes breakfast snack, end of the ride lunch, rally coin & T-shirt.

Cost: $81.00 per individual

Check In:  6:30 a.m.

Kick Stands up:   7:00 a.m. 


Sturgis Motorcycle Rally
Vacation Planning

© 2021 The City Of Sturgis Rally and Events Department
1040 Harley-Davidson Way
Sturgis, South Dakota 57785