81st Rally, Aug. 6th-15th, Begins in

Director’s Sunrise Ride

With Special Guest

The Colorado Captain

Wednesday, August 4 7:00 a.m.

Ride along on the City of Sturgis Rally Director’s Ride as Director Jerry Cole and the Colorado Captain join forces to raise funds to fight against Pediatric Cancer.

This year there will be thousands of people that will be coming to the Black Hills and Sturgis in the week prior to the City of Sturgis Motorcycle Rally, so why should we limit the fun to just one week?  On Wednesday, August 4, 2021, join Jerry Cole, Sturgis Rally Director and Matt Gnojek, Colorado Captain, for the 2nd Annual Director's Ride.

The Director's Ride was started to celebrate those early riders who might not get the chance to participate in other charitable rides throughout the City of Sturgis Motorcycle Rally.  Limited spots available so register early!

This will be an unforgettable ride through some of the most beautiful Black Hill’s country.  It includes stops along the way.  Be prepared for a 3–5-hour ride and meeting some awesome new friends.

Each registration includes breakfast snack, end of the ride lunch, rally coin & T-shirt.

Proceeds will go to the “Cap for Kids” a 501c3 charity organization.