84th Rally, Aug. 2nd-11th, Begins in




On behalf of the City of Sturgis, we invite you to be a part of the 84th City of Sturgis Motorcycle Rally, August 2 - August 11, 2024. This legendary event has grown from a modest gathering of racers to the unbelievable 450,000 visitors that attend each year!

We recognize that the success of our event would not be possible without the commitment of our vendors.  We are excited each year to host an event that has so much to offer not only in entertainment, competitions & racing but in the many products and services that are offered to our visitors.

Please review the vendor guides listed below for information about vending in Sturgis.  If you have additional questions about licensing and regulations in Sturgis, please call the Permitting Office at 605-347-4422 (option 3).

Kind Regards

Sturgis Rally & Events



2024 Vending Guide



City of Sturgis Ordinances