The Official Website of The Sturgis Motorcycle Rally
82nd Rally, Aug. 5th-14th, Begins in




On behalf of the City of Sturgis, we invite you to be a part of the 81st City of Sturgis Motorcycle Rally, August 6 - August 15, 2021. This legendary event has grown from a modest gathering of racers to the unbelievable 450,000 visitors that attend each year!

We recognize that the success of our event would not be possible without the commitment of you, the vendor.  We are excited each year to host an event that has so much to offer not only in entertainment, competitions & racing but in the many products and services that are offered to our visitors.

Please review the following Vending Guide that relates to your product/services, as it will provide the steps and resources needed to become a vendor.  If you have questions or concerns, please don't hesitate to contact the Rally & Events Department for assistance: 605-720-0800 or

Kind Regards

Sturgis Rally & Events



 General Vendor 



City of Sturgis Ordinances