83rd Rally, Aug. 4th-13th, Begins in


Are you interested in adding your brand to this elite group? Please contact Lance Scherer , Sponsorship Agent, at 605-347-4422.

Reasons your business should be a partner sponsor with the City of Sturgis Motorcycle Rally.

  1. The City of Sturgis Motorcycle rally is a 10-day motorcycle event. The largest of its kind in the world. That means as a sponsor your business will receive months of publicity through our specific advertising channels. In 2022 we had almost a half-million people visit Sturgis and the Black Hills. Be honest with yourself where else could your business get up close with this many people in 10 days.

  2. Does your business clients have the same likes as the half million people coming to the rally? Even if your target customer isn’t into motorcycles they still could be part of our participants. We can provide you with our attendees likes and dislikes. Where else can you put your product in front of more than a half-million people.

  3. Our online presence reaches over 50 million people annually and our print and other marketing reaching over 10 million. Where can your business buy that marketing power at? Almost nowhere.

  4. Consumers pay special attention to businesses who are involved in local happenings. By becoming a sponsor, your brand will come across as a relatable member of the community who consumers can feel a unique bond with. This is an especially important point if your company receives a bulk of its business from industry consumers. Overall, your business’ willingness to be a part of rally events will not go unnoticed and will communicate to consumers that you are an asset to the community.

  5. Are there any current misconceptions about your business or industry as a whole? Have you ever wished for access to a platform where you could address these misunderstandings and bring further light to why your business is the best choice for consumers? Well, look no further! The City of Sturgis Motorcycle Rally is an excellent place to educate the public about your industry and your specific business. And the best part about it? You can do it in person!

Other reasons to be a partner sponsor during the City of Sturgis Motorcycle Rally:

  • Shape consumer attitudes

  • Build brand awareness

  • Generate media exposure

  • Generate qualified leads

  • Introduce new products

  • Reintroduce old products

  • Make money

  • Pennies on the dollar for your ROI

  • Great Networking opportunities

  • Social media engagement

  • Everyone loves a good party

We are anxiously counting down the days to the 2022 City of Sturgis Motorcycle Rally and we hope that your company will join us.