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White Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees

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White Plate Racing AssociationWhite Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees, the number one seated professional racer in America at this year's "Pappy Hoel Classic" half mile race. This famous event kicks off The Sturgis Rally with big time Professional racing on Monday, August 8th at the Meade County Fairgrounds. Where #1 goes ,so too does many of the top racers in the nation. Tuesday, August 9th is a spectacular Vintage racing program with top local and National racers. The Tuesday Vintage program is rounded out with The 20th Century Racing board trackers from the 1920's and 1930's. A special class has been added for Roland Sands and The Hooligans on the Tuesday program.

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Kingpin Strikes In Sturgis!

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Sturgis MuseumArlen Ness Recognized For Lifetime Achievement Honors

Sturgis, South Dakota, July 5, 2016 — In keeping with the Sturgis Motorcycle Museum's mission to honor those who have made a positive and significant impact on the sport and lifestyle, a special "Lifetime Achievement" award has been added to the Class of 2016 induction ceremonies. Already a Sturgis Museum Hall of Fame member circa 1992, Arlen Ness was a unanimous choice to receive the first Lifetime Achievement honors.

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Second Annual Aidan's Ride Sturgis Set for 76th Anniversary Sturgis Motorcycle Rally 2016

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Aidens Ride

Aidan Jack Seeger Foundation Charity Ride to Fight ALD Building on Initial Success

Brooklyn, New York - The second annual Aidan's Ride Sturgis, a charity motorcycle ride organized to fight ALD, will take place August 8, 2016, during the 76th anniversary of the iconic Sturgis Motorcycle Rally®. Last year, 75 riders participated, raising over $13,500 for the Aidan Jack Seeger Foundation, and organizers expect an even bigger turnout this time around.


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Rockford Fosgate Is Official Motorcycle Audio Sponsor Of The Sturgis Motorcycle Rally 2016

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Rockford FosgateRockford Fosgate Will Demonstrate its New Line of Motorcycle  Audio Upgrade Kits and Components in Downtown Sturgis, SD

TEMPE, Ariz. – Rockford Fosgate (www.rockfordfosgate.com), the industry leader in high-performance audio systems, is proud to announce for the third consecutive year that it will be the official motorcycle audio sponsor of the famed Sturgis® Motorcycle Rally™ 2016. Rockford Fosgate is proud to bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 76th annual week-long event from August 8-14.

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Motorcycle Racing Legend Ben Bostrom Named Grand Marshal For 14th Annual Sturgis Mayor's Ride

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Sturgis Mayor's RideSTURGIS, S.D. – Ben Bostrom, renowned U.S. motorcycle racer, has been named the Grand Marshal for the 14th Annual Sturgis Mayor's Ride on August 8, 2016, during the Sturgis® Motorcycle Rally™. Bostrom started his career out strong by winning the AMA National 600 Dirt Track Championship in 1993 and quickly turned to road racing in 1995. Bostrom has won numerous races atop a variety of bikes, including Ducati, Honda and Harley-Davidson. He and his brother, Eric, quickly rose to fame in the racing world and have won numerous races in the States and internationally. The Bostrom Brothers are making their return to Sturgis to continue their tradition of riding with people from around the world in the annual Sturgis Mayor's Ride.

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Innovators Bert Baker & Jerry Covington Lead 2016 Sturgis Hall Inductees

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Sturgis Motorcycle Museum and Hall of FameA couple of inveterate tinkerers and V-Twin innovators lead the pack headed into the Sturgis Motorcycle Museum Hall of Fame Class of 2016. Both Bert Baker and Jerry Covington have made an indelible stamp on the industry and have "the right stuff" to meet the Museum's criteria for inclusion in a select group of individuals who have impacted our industry.

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