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Jesse Rooke & Rooke Customs Presents Breakfast With A Builder

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Jesse RookeeIn July of 2002 Jesse Rookee burst onto the custom bike scene with a vengeance. With his first bike, Dinah, Jesse established himself as a creative thinker who didn’t feel constrained by “the way it’s always been done”. Dinah would go on to an undefeated show record and would be featured in countless magazines and numerous television shows.

Dinah's success and the friendships he built with the established stars in the custom industry gave Jesse the motivation to keep building and to keep looking “outside the box” for creative approaches to motorcycle design. Each bike he has built since has featured innovative concepts that push the envelope of custom bike building while still managing to pay tribute to the “old school” of design philosophy.

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B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9

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B1 Bomber FlyoverAviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony.

"The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."

 

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Thank You To Our Sponsors

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Sturgis Motorcycle Rally

The City of Sturgis would like to take a moment, on the eve of the 76th Annual Sturgis® Motorcycle Rally™, to recognize and express our sincere thanks to our Rally Sponsors.

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Carey Hart to Lead the Good Ride during the 76th Sturgis Motorcycle Rally

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Carey Hart Good Ride Sturgis

Information Update: There has been an incorrect date circulating for this event. The Ride is taking place on Sunday, August 7. The Pool Party is scheduled for Tuesday, August 9.

Carey Hart is returning to the Sturgis Rally this year after attending the 75th Sturgis® Motorcycle Rally™ as the Grand Marshall of the Mayor's Ride. This year, you are invited to join Carey and company to be a part of a new charity event called the 'Good Ride'.

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White Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees

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White Plate Racing AssociationWhite Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees, the number one seated professional racer in America at this year's "Pappy Hoel Classic" half mile race. This famous event kicks off The Sturgis Rally with big time Professional racing on Monday, August 8th at the Meade County Fairgrounds. Where #1 goes ,so too does many of the top racers in the nation. Tuesday, August 9th is a spectacular Vintage racing program with top local and National racers. The Tuesday Vintage program is rounded out with The 20th Century Racing board trackers from the 1920's and 1930's. A special class has been added for Roland Sands and The Hooligans on the Tuesday program.

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Kingpin Strikes In Sturgis!

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Sturgis MuseumArlen Ness Recognized For Lifetime Achievement Honors

Sturgis, South Dakota, July 5, 2016 — In keeping with the Sturgis Motorcycle Museum's mission to honor those who have made a positive and significant impact on the sport and lifestyle, a special "Lifetime Achievement" award has been added to the Class of 2016 induction ceremonies. Already a Sturgis Museum Hall of Fame member circa 1992, Arlen Ness was a unanimous choice to receive the first Lifetime Achievement honors.

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Second Annual Aidan's Ride Sturgis Set for 76th Anniversary Sturgis Motorcycle Rally 2016

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Aidens Ride

Aidan Jack Seeger Foundation Charity Ride to Fight ALD Building on Initial Success

Brooklyn, New York - The second annual Aidan's Ride Sturgis, a charity motorcycle ride organized to fight ALD, will take place August 8, 2016, during the 76th anniversary of the iconic Sturgis Motorcycle Rally®. Last year, 75 riders participated, raising over $13,500 for the Aidan Jack Seeger Foundation, and organizers expect an even bigger turnout this time around.


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Rockford Fosgate Is Official Motorcycle Audio Sponsor Of The Sturgis Motorcycle Rally 2016

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Rockford FosgateRockford Fosgate Will Demonstrate its New Line of Motorcycle  Audio Upgrade Kits and Components in Downtown Sturgis, SD

TEMPE, Ariz. – Rockford Fosgate (www.rockfordfosgate.com), the industry leader in high-performance audio systems, is proud to announce for the third consecutive year that it will be the official motorcycle audio sponsor of the famed Sturgis® Motorcycle Rally™ 2016. Rockford Fosgate is proud to bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 76th annual week-long event from August 8-14.

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