Sturgis Mayor's Ride
Sturgis Boz Bros Ride
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January 1, 2012 - December 31, 2014    
Sturgis Motorcycle Museum & Hall of Fame

Date: January 1, 2012  - December 31, 2014 

Location: 999 Main Street


999 Main Street (Intersection of Main and Junction Ave)

Sturgis, SD  57785


  •   9am to 5pm - Monday through Friday
  •   9am to 4pm - Saturday
  • 10am to 4pm - Sunday

  • 10am to 4pm - Every Day


  • $10 for one person
  • $15 for two people
  • $30 for five people
  • Children 12 & under free when accompanied by a paying adult
  • Seniors (62+) receive a $1 discount.
September 8, 2014 - August 10, 2015    
2015 Rally Vendors

Date: September 8, 2014  - August 10, 2015 

Location: Sturgis

It is never too early to start checking out what vendors you'll want to see at the 2015 Sturgis Motorcycle Rally.

Here's a link to the 2015 Rally Vendors who've already secured their 2015 vending location for.  Please check back from time to time, as more and more vendors are added.

December 7, 2014   4:00 pm - 7:00 pm
Sturgis Music Boosters ANNUAL SOUP DINNER

Date: December 7, 2014  4:00 pm - 7:00 pm

Location: SBHS Gym

Join the Sturgis Music Boosters for their annual soup dinner and help raise money for Sturgis music programs.  With your meal, you can enjoy the talent of SBH students through choir and band performances. Purchase your ticket from a music student or at the door.

You can call 347-2686 for further information or if you can't attend and would still like to support the music program with a donation.

December 26, 2014    
Chancey Williams & The Younger Brothers

Date: December 26, 2014  

Location: Loud American Roadhouse

Chancey Williams and the Younger Brothers band are taking the nation by storm! This authentic country at it's finest


December 27, 2014    
Judd Hoos

Date: December 27, 2014  

Location: Loud American Roadhouse

Judd Hoos is back and better than ever! See the new members take the stage and watch this totally transformed rock show. This is a show you cannot miss!


July 30, 2015 - August 8, 2015   9:00 am - 9:00 pm
City of Riders Rally Headquarters

Date: July 30, 2015  - August 8, 2015 9:00 am - 9:00 pm

Location: 1019 Main Street

Your trip to the 75th Annual Sturgis Motorcycle Rally won't be complete without a stop at the City of Riders Headquarters. Stroll among vendors selling Official Merchandise, bike trailers, riding gear & much more. No trip is complete without stopping by the Official Registratin for a chance at winning a daily prize package worth $250! Plus don't forget to place a pin on the map showing us where you are from!

August 3, 2015   9:00 am
13th Annual Sturgis Mayor's Ride

Date: August 3, 2015  9:00 am

Location: 1401 Lazelle Street


Ride with the Sturgis Mayor, a Benefit Ride for the Sturgis Volunteer Fire Department.

  • Cost $150 Per Rider +Tax ($161.25)
  • Proceeds benefit the Sturgis Volunteer Fire Department
  • Lunch hosted by Sturgis Mayor ~ Participants must be 21 or older
  • Participants will receive a one-of-a-kind Mayor’s Ride Souvenir Gift Pack including:
    • Limited edition decanter
    • Limited edition 2015 Mayor’s Ride t-shirt
    • 2015 13th Annual Sturgis Mayor’s Ride pin
    • 2015 Jackpine Gypsies commemorative pin, plus other collectibles from each of the 2015 Mayor’s Ride Corporate Sponsors

You’ll begin your VIP experience bright and early at the City of Riders Motorcycle Expo on Lazelle and 4th and be escorted on several of the Black Hill’s most spectacular two lane roads and byways. In celebration of the Sturgis® Motorcycle Rally’s 75th Anniversary, the route will highlight several Black Hills attractions. To end the ride, you will enjoy a delicious luncheon with Mayor Carstensen as your host at Custer State Park.

Mayors RideParticipants will receive a one-of-a-kind Mayor’s Ride Souvenir Gift Pack including a limited edition decanter signed by Mayor Mark Carstensen, a limited edition 2015 t-shirt, 2015 13th Annual Sturgis Mayor’s Ride pin, 2015 Jackpine Gypsies Motorcycle Club pin, and other collectibles from each of our 2015 Sturgis Mayor’s Ride Corporate Sponsors.

Mayors Ride

Tickets are extremely limited for our fully escorted VIP ride through the beautiful Black Hills of South Dakota. Registration to come, visit  

The Mayor's Ride is a fund-raiser for the Sturgis Volunteer Fire Department, Ambulance Service & Police Reserves. We are blessed to be surrounded by trees and prairie in Sturgis , however with years of drought behind us and the additional responsibilities we face during our annual Rally, our qualified and committed volunteers are continually called upon to serve and our equipment is utilized to capacity.

Your support and funds are greatly appreciated. THANK YOU!!

August 4, 2015    
Military Appreciation Day

Date: August 4, 2015  

Location: Sturgis

Tuesday is set aside to honor the brave soldiers who sacrifice to protect us every day. A veteran is chosen to honor at a ceremony, a military band will perform, a group Main Street picture taken and more.

August 5, 2015    
2nd Annual Boz Brothers Ride

Date: August 5, 2015  

Location: Sturgis - 1401 Lazelle St

Welcome to the 2nd Annual Sturgis BozBros Benefit Ride
August 5th, 2015

 Join famous AMA National Champions and former World Superbike competitors Ben and Eric Bostrom for a spirited ride through the beautiful curvy roads of the Black Hills in South Dakota. With the Bostroms as your tour guide, you will ride with other motorcycle enthusiasts, industry professionals, celebrities and legends on the 2nd Annual Sturgis BozBros Sports Ride, August 5th, during the 2015 Sturgis® Motorcycle Rally™. Visit  to register.

  • Cost $95 Per Rider +Tax
  • Proceeds benefit the Sturgis Rally Charities Foundation
  • After rider PARTY hosted by the Knuckle - Participants must be at least 21 years of age
  • Participants will receive a One of kind BozBros Ride Swag Bag including:
    • Limited Edition Collectibles
    • Limited Edition BozBros Ride Tee Shirt
    • Free Gifts from our Sponsors
    • Tons of BozBros only Swag-a-Licious


You'll begin your VIP experience bright and early at the City of Riders Motorcycle Expo on Lazelle and 4th. It's a Mystery Ride! Ben and Eric are going to take you for a 60 mile ride of your life through the Black Hills. Don't worry, they know most of you are on Sports Bikes and will stop for gas. They have sat on the side of the track before! To end the ride, you will get to Party with the Bostrom's at the World Famous Knuckle Saloon. Free burgers and beer will be flowing just for you in your private party section! Participants will also receive a one-of-a-kind Sturgis BozBros's Swag Bag. Tickets are extremely limited sign up early!

About the Bostroms

The City of Sturgis is very excited to team up with Ben and Eric Bostrom, "The Boz Bros," to bring a new element to the Sturgis® Motorcycle Rally™. 2015 will be the 2nd year of a multi-year partnership with the legendary brothers hosting a ride during the annual Sturgis® Motorcycle Rally™. "Moving forward we want to ensure young motorcyclist, the sport bike community, and two wheel enthusiasts from all walks of life feel welcome at the Sturgis® Motorcycle Rally™ for many years to come." said Brenda Vasknetz, Sturgis Motorcycle Rally Director. Eric Bostrom has earned 4 national titles in both dirt track racing and road racing totaling 46 AMA victories. Ben Bostrom is an X-Games gold medalist and former AMA Superbike, Supersport, and Supermoto national champion.

BozBros"It's been a couple of decades since we've been to Sturgis. When we were kids we came with our Dad, Dave Bostrom, to compete in the Sturgis Short track and ½ mile" said Ben Bostrom "We are excited to come back and be apart of this historic event!"

Ben & Eric Bostrom's career began on the dirt in the early 90's. With several wins as dirt track racers, they progressively moved toward the asphalt, and dominated that field as well. Both are avid two-wheel enthusiasts and continue to influence the world of motorcycle racing. They graciously share their time with fans and fellow motorcycle supporters, and have consistently been fan favorites throughout their decorated careers. Eric is head development rider for Brammo electric motorcycles. Eric can often be found racing his mountain bike competitively, contributing articles for Cycle World magazine, hosting the 'Cafe Racer' television series, or most importantly spending time with his family. Ben is also an avid cyclist, and races mountain bikes professionally for Specialized Bicycles. Ben Bostrom, alongside his teammates, Micky Dymond, Dave Mirra, and Dave Zabriske, in June of 2014 won RAAM (Race Across America), which raises money for charitable causes. Ben's first love is his wife and daughter. Second love, all things with two wheels. Ben's hero Steve McQueen sums it up best, "When you're riding, you're living; everything else is just waiting."

September 2, 2015 - September 6, 2015    
Sturgis Mustang Rally Gateway Classic Ride-Alongs

Date: September 2, 2015  - September 6, 2015 

Location: ThunderDome

September 2nd: Noon - 4pm

September 3rd: 10am - 6pm

September 4th: 8am - 6pm

September 6th: 8am - 5pm

September 2, 2015    
Sturgis Mustang Rally Registration

Date: September 2, 2015  

Location: Thunderdome

September 2nd: Noon - 6pm

September 3rd: 8am - 9pm

September 4th: 8am - 6pm

September 5th: Late Registration 6am - 10am

September 2, 2015   12:00 pm - 4:00 pm
Sturgis Mustang Rally Ford Driving School

Date: September 2, 2015  12:00 pm - 4:00 pm

Location: Thunderdome
September 2, 2015   1:00 pm - 6:00 pm
Sturgis Mustang Rally Military & Veterans Tribute Run

Date: September 2, 2015  1:00 pm - 6:00 pm

Location: ThunderDome
September 2, 2015 - September 3, 2015   6:00 pm - 7:00 pm
Sturgis Mustang Rally Social Event

Date: September 2, 2015  - September 3, 2015 6:00 pm - 7:00 pm

Location: ThunderDome
September 2, 2015   7:00 pm - 9:00 pm
Sturgis Mustang Rally Mustang Rodeo

Date: September 2, 2015  7:00 pm - 9:00 pm

Location: ThunderDome

2014 Schedule of Events (PDF)

Downtown map (PDF)

<<  December 2014  >>


The City Of Sturgis Rally and Events Department • 1040 2nd Street, Suite 201, Sturgis, South Dakota 57785 • Phone: 605-720-0800
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