Cole Freeman of Saint Louis Missouri travels the world thrilling spectators like a legend from the past. His adrenaline fueled, fast paced riding style is taking the sport to a new level. Many of the stunts that Cole dares to attempt have never been tried and most of them, for good reason. In the most recent feat Cole jumped a Harley-Davidson Road Glide Ninety Nine Feet Ten Inches shattering his ramps, bike and the record. Cole is on a mission to keep the industry thriving through extreme entertainment while paying homage to his childhood hero Evel Knievel.

Cole will be bringing his show to the 79^th Sturgis® Motorcycle Rally™ August 2^nd at 4:00 p.m. when he will attempt to jump over Sturgis’s Legendary Main Street as part of the year’s opening ceremonies.  It’s free and fun and will be a spectacular site to see. 

Do you have a cool tattoo and an even cooler story about your prized artwork?  Join us at Rally Point located on the corner of Legendary Main St and Harley Davidson Way on Tuesday August 6 at 5:00 PM to register for the ultimate Sturgis® Motorcycle Rally™ Tattoo Contest and show off your masterpiece for a chance to win cash, prizes, and more.  Judging will start promptly at 6:00 PM and you must be there win.  Anyone with a tattoo can enter.  There is an entry fee of $10.00 per category (limit two).  Categories:Best Color: The brighter the betterBest Tribal: Characterized by an “all black” designBest Fresh Tattoo:  Isn’t this why you really came to the Rally?  Best Black and Gray: Just as the name applies 

Win a category and be entered in the “Best Of Show” competition. Earn your bragging rights to say you have the Best tattoo in all of Sturgis.

See you Tuesday, August 6^th, 2019 for the annual Mayor’s Pub Crawl! Join Sturgis Mayor Mark Carstensen, our 79^th Sturgis Motorcycle Rally Grand Marshal (announcement coming soon), and other celebrities as we visit the most iconic bars on Main Street in Sturgis! If you visit all of the bars, and stick with the pub crawl crew you will receive a 79^th Sturgis Motorcycle Rally Challenge Coin!

The Annual Sturgis Motorcycle Rally is attended by 450,000 bikers from across the United States and around the world.  For 10 days Sturgis will be packed with visitors & participants for racing, entertainment, riding, competitions, vendors, food and so much more.  During this busy time, the City of Sturgis will be designating Tuesday, August 6th as MILITARY APPRECIATION DAY.  This will be a day to honor and thank those and their families that have and who are currently serving to keep us safe and protect our freedoms.

We all know that the motorcycle culture brings out the guys with the beards and mustaches.  Think you’ve got a great beard or mustache? Are you going to be at the 79th Sturgis® Motorcycle Rally™?  Well if you do and you are, we want you!