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Vendor Property

City of Riders Headquarters/Armory (indoor space only)

Contact: Autumn Lyons


City of Riders Headquarters places you right in the heart of the action.  Vendor space is $16.50 a square foot; available inside in increments of 10x10. Includes pipe & drape, Wi-Fi & electrical service. The facility is open from August 3 - August 12, from 9am to 9pm daily. Clean restrooms and air conditioning + official registration are draws for rally goers. (No food or tattoo vendors, please). 

Located on Famous Sturgis Main Street, this building is the original City of Riders Headquarters.  Rally visitors stop at the Headquarters building to register for a daily prize drawing, place a pin in the official map showing where they are from, and check the bulletin board for messages from friends.

City of Riders Headquarters offers the following:

*Air Conditioning  *Public Restrooms  *ATM  *Wi-Fi Access
*Pipe & Drape   * Electricity  *City Staff Onsite During Show Hours

Open August 3 - August 12, 2017
9am to 9pm daily

Location: 1019 Main Street

Phone: 605-720-0800

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Sturgis City of Riders Vendor & Sponsorship Opportunities

Contact: Jerry Cole

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There is a rumble building on the horizon in anticipation of the 77th Annual Sturgis® Motorcycle Rally™,  August 7 – 13, 2017.  The time is drawing near quickly that we will be right smack dab in the middle of Main Street madness, celebrating the 77th year of the Sturgis Rally. Sturgis offers one of the best biker experiences in the world that is anticipated by thousands of fans months, even years in advance.

This is your opportunity to show case your brand and take advantage of all an event of this magnitude has to offer. Contact Jerry Cole 605-720-0800, ext. 222 or email for information on the many Sponsorship opportunities that are available.

Phone: 605-720-0800 ext. 226

Big Al's Swap Shop

Contact: Glenn Bailey

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7500 sq. ft of super prime retail vendor spaces. In the heart of the action. Home of the world famous Big Bad Bertha’s Biker Bar. Big Al’s is an enclosed well-lit building w/50’ of Main Street frontage Located between1st and 2nd Streets. Building has 41 spaces available. All spaces are 8’x10’ or multiplies thereof. Electrical and phone hook-ups are in each Booth Space.

Location: 1123 Main Street, Sturgis

Phone: Cell 307-690-2107 or l 702-685-6412

Mr. Al's / Creative Adventures Inc.

Contact: Denny Bergers

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Prime vendor space on legendary Main Street in Sturgis.  It doesn't get any better than this!
*Main Streets largest buildings  *2 buildings to choose from  *Indoor, well-lit, clean vendor space  *Private vendor restrooms  *Electric and telephone connections in each booth space  *Food vendor spaces available with tables provided *Steady traffic, proven location, there is no bad spot! *Remaining spaces going fast  *Reasonable Rent  *Located across from One Eyed Jacks and Loud American Saloon on Main Street.  
Contact  1-877-539-0796

Location: Main Street Sturgis SD

Phone: 877-539-0796

Arlie Becker's Main Street Vendors Space

Contact: arlie becker

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AAA Main Street Vendor Space at 970 and 974 Main Street.  Home of Amsoil, Main Street Service, Mean City Cycles, Poppa's Foods, United Riders and many more. Corporate or Mom and Pop vendors, we have your space. Food vendor space available. Prices from $5 per square foot. All space includes off street parking, electricity, water, sewer, phone line access, security, limited camping or RV space, inventory trailer parking. All space between Sturgis Harley Davidson and Main Street.

Location: 970 and 974 Main Street

Phone: 425-239-5675

Custom Corners

Contact: Custom Corners

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Custom Corners is the best vending spot in Sturgis, here’s why:

1721 LAZELLE STREET!  Custom Corners is leasing vendor space.

Frontage: The Custom Corners commercial property has over 90,000 total sq. ft. of paved and lighted wide-open space and includes two complete blocks of Lazelle Street; that’s four corners and 300 ft. of premium frontage for maximum visibility and 1 acre of free bike parking.

Central Location: Its central location downtown just west of the Sturgis Community Center establishes your company at the heart of the Sturgis Rally event with the highest exposure.

Motorcycle Exhibit: Custom Corners features the largest motorcycle exhibit area for motorcycle manufactures, aftermarket bike products, custom bike builders, service vendors, and corporate companies.  This generates the highest traffic count on Lazelle Street.

All vendors are welcome; spaces start at 10’ x 10’ and up to 30’ x 90’ or larger.  Electricity, water, sewer, telephone, vendor RV SPACES and parking available.  For more information, call Custom Corners at 605-645-2475 and we will be happy to work with your company to create a successful space for the upcoming Sturgis Rally event.

1041 MAIN STREET!  Custom Corners is renting space at 1041 Main Street.  Ideal for retail oriented 10' by 10's and 20' by 20's that are looking for good traffic.  Food vendors are welcome!

Location: 1721 Lazelle Street, Lazelle between 7th and 8th, & 1041 Main Street

Phone: 605-645-2475

Fries Heirs Properties

Contact: Thomas Fries


Vendor Location 1
Vendor Space for the 2015 Sturgis Rally available. Prime location, 924 Main Street, half block east of Junction avenue and motorcycle museum on main street. Lot is 96'x145' with Lights, Water, 50 and 30 amp hook ups, telephone, rv dump, private running water restrooms and showers. All your needs available with 96 feet of main street frontage. Looking for vendor to rent entire space or multiple vendors throughout entire space.                                                                                  

1460 SqFt house on main street with 4 bedrooms and 2 full baths fully furnished with a 2 car garage on property available for rent for the rally as well.

Vendor Location 2
3000 square foot vending space at 1736 Lazelle Street,  main road through Sturgis to major campgrounds. High traffic location and 100' of frontage for vending.  These are great spots you can rent all or part of it. Vending is located in between all the motorcycle and motorcycle part sales. All spots have electric and water.  

Also have RV parking located behind vending spots. Full hook ups, water sewer and 50/30 amp.

1100 SqFt house on Lazelle Street with 2 bedrooms 1 bath fully furnished on propoerty available for rent for the rally as well.

Call LuAnn at 307-680-2330 for more information

Location: 924 Main Street

Phone: 307-680-2330

Sturgis Guns and Ammo

Contact: Justin Bohn

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AFFORDABLE VENDOR SPACE in the parking lot of Sturgis Guns and Ammo!  Gun Enthusiasts Welcome!  One of the most popular lots in Sturgis right off Exit 32. Every gun loving motorcyclist is sure to stop at Sturgis Guns and Ammo during their visit to Sturgis.  87% of motorcyclist own a gun.  Plenty of room for motorcycles to park and shop.  Spaces available – 10’ x 10’ or 10’ x 20’.  Paved lot.   10' x 10' starting at $750 for 13 days! Sorry NO Food vendors and we reserve the right to turn non qualified vendors away.  Call Justin at 605-561-4867 | email


Location: 2324 Junction Avenue, Sturgis, SD

Phone: 605-561-4867

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Sturgis Real Estate Company, Inc. & Promotions

Contact: David Wilson

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Call us for over 30 prime locations in Sturgis.  We have complete buildings on Main Street, as well as outdoor lots located on Main Street, Junction Ave., and Lazelle Street.  We can also help you advertise your company or business whether you attend the Rally or not with great signage and banner locations.  Please check out our website for photos and current information or call Dave.

Location: 990 Main St., Sturgis SD 57785

Phone: 605-490-9959

Sturgis Vending LLC

Contact: Scott

* Contact us to become a part of the best vending area in Sturgis. Our lot is on the corner of Lazelle St and Junction Ave. Everyone that pulls into town comes right by us. We have almost 300ft of frontage and visibiity on Lazelle and 140ft of frontage and visibiity on Junction Ave. Every spot has frontage. You can not get a better location. Spots are filling up quck so contact us asap.

Location: 1020 Lazelle St

Phone: 516-643-8572

Aston Food Services

Contact: Eric Aston


Food Vendor Space for Rent - Sturgis Motorcycle Rally - August 2016

Located on the South side of Main Street, just West of First Street

In the heart of downtown Sturgis, SD - we are inviting mobile food vendors to partake in Sturgis 76th Annual Motorcycle Rally.

This location exposes our vendors to over 64,000 people per day. This is a once in lifetime opportunity, as it will not present itself next year. We have a great group of vendors that we plan to have at the food court for many years to come. We are now looking for the perfect vendors to fulfill our last few open spaces.

For further information and an application to join one of the most accessible food courts at the Rally, please e-mail Eric Aston at You will receive a response within 6-12 hours, when sent on business days before 4:30PM.

Food and Beverage Vendor(s) possess a Valid Business License. Business licenses will be obtained through the City of Sturgis upon arrival. Food & Beverage Vendor(s) must have at least $1,000,000 of liability insurance in order to be accepted to the 2016 Main Street Food Court.           

Location: 1116 Main Street, Sturgis, SD 57785

Phone: (636) 359-5586

Bertolotto Real Estate & Auction

Contact: Bob Bertolotto

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* This is the perfect opportunity to place yourself right next to Sturgis Harley-Davidson.  We are located at the Southeast corner of Junction Avenue and Sherman St. with 156' of frontage on Junction Avenue and 168' of Sherman St. frontage facing Sturgis Harley Davidson.  We also border Howard St. on the South.  The four -way stop sign on Junction Ave. and Sherman St. is at our corner.  Take advantage of this amazing opportunity to have thousands exposed to your business.  We will be also offering paid bike parking, bringing even more potential consumers in.  Don't miss this opportunity next door to STURGIS HARLEY-DAVIDSON!!!  Please call 605-720-2021 or 605-490-1500 for additional information. Please visit Bertolotto Real Estate & Auction for a map layout. Click on "Sturgis Rally" from the menu bar.

Location: 1102 Junction Ave

Phone: 605-720-2021

Kwik Mart

Contact: Sallie

* Indoor (approximately 700-800 Square feet with seperate entrance) and outdoor vendor space available.  Prime location on Junction ave which is main route to main street from I-90.  Dates are flexible.  Reasonable rates!  Call for information.

Location: 2217 Junction Ave

Phone: 605-530-4310

Main Street Vending Space

Contact: Larry & Connie Plaggemeyer

Prime downtown location at the corner of 4th and Main. Space currently availabe for the 2017 Rally. 

Location: 4th & Main

Phone: 605-720-2880

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