*Things to Do and See in South Dakota*

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Sturgis Area Chamber of Commerce

2040 Junction Ave
Sturgis, SD 57785
Miles to Sturgis: 0.00



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Sturgis is a small town with a BIG reputation.
Sturgis is a year-round tourism destination with its rich western heritage and its outdoor adventure opportunities.

Nestled in the northern edge of the Black Hills Sturgis is a mecca for thousands of visitors every August when the community hosts the annual Sturgis® Motorcycle Rally. Visitors can take in custom bike shows, concerts, guided tours, stunt performances, trade shows, drag racing and the famous Jackpine Gypsies races and hill climbs.

The Sturgis Motorcycle Museum & Hall of Fame showcases the history of the Sturgis® Motorcycle Rally along with the motorcycle industry. Open year round, you will find displays of antique, classic, rare and unusual motorcycles. Exhibits include military cycles, racing machines and pleasure bikes dating from 1900.

The Ft. Meade Cavalry Museum provides a walk through the past honoring those who served in the days of the Wild West and gives a tribute to the towns founding fathers. Established as a boomtown in 1878, the town was named after Col. Samuel D. Sturgis, Commander of Ft. Meade Cavalry Post. The Seventh Cavalry was assigned to protect the pioneers and prospectors seeking their fortunes during the Black Hills Gold Rush. Wagon trains converged at Sturgis® before heading to the Deadwood gold camp. This ideal geographical location continues to be an asset to the Northern Hills community of 6,500.

For outdoor enthusiasts, the Ft. Meade Recreation Area provides 6,693 acres to walk, run, horseback ride, bicycle, bird watch, snow show or enjoy the beauty and fragrance of the Ponderosa Pines. Or if you have the energy, venture out north of Sturgis and hike the trails at Bear Butte. Long sacred to the Plains Indians, who know it as Mato Paha, the massive landmark rising 4,426 feet above sea level is an icon of the Sturgis area. Bear Butte State Park surrounds the area with a visitor’s center at the base of the mountain. Hikers who complete the rugged trek to the top are rewarded with a view that encompasses three states.

Other tourism events that take place annually include the Northern Hills Ag Fest & Home Show each February, Volksmarch in May, Wild West Rodeo in June, the Sturgis Camaro Rally over the 4th of July, Ag Appreciation Harvest Fest in September along with the Sturgis Mustang Rally kicking off Labor Day weekend.

Whatever the time of year, Take the Ride to Sturgis.

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The City Of Sturgis Rally and Events Department • 1040 2nd Street, Suite 201, Sturgis, South Dakota 57785 • Phone: 605-720-0800
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