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Sturgis Motorcycle Rally Blog
This journal is often updated daily and contains all information that the person maintaining the BLOG (the blogger) wishes to share with the world.

Sponsorship of the Sturgis Motorcycle Rally

When Clarence "Pappy" Hoel purchased an Indian Motorcycle franchise in the depths of the Great Depression, he had no idea that he was about to begin the most famous motorcycle gathering in the world. It all began in 1938, when Pappy, his wife, Pearl, and his newly founded Jackpine Gypsies Motorcycle Club decided to host a race in Sturgis. Nine participants and a mere 200 spectators attended.Today the Sturgis Motorcycle Rally is one of, if not 'the' largest gatherings of motorcycle enthusiasts in the world. The Rally occurs every August in the Black Hills of South Dakota, home to Mount Rushmore, Crazy Horse National Memorial and Devil's Tower Monument to name a few of the area's most recognized 'icons'. The 2008 Sturgis Motorcycle Rally, August 4th - 10th, celebrates the 68th year of the event that has become known to motorcycle enthusiasts throughout the world as the "Granddaddy of 'em all".Attendance for the 2007 Sturgis Motorcycle Rally was estimated at over 507,000 with participants from all 50 states as well as Canada and dozens of other international communities including Japan, Australia, Germany, England, etc. From South Dakota’s Governor, to entertainment and sports superstars, to motorcycle industry legends, you’re likely to find them all strolling Main Street and enjoying the sights and sounds that are “Sturgis”!

 
 
Rondo
Are you interested in adding your brand to this elite group? Please contact Ronda Oman Gusinsky, President of OutSource Solutions, Inc., official sponsorship agent of record for the Sturgis Motorcycle Rally, at 605/716-9190, or email ronda@outsourcesolutionsinc.com.
 
 
Eight hundred and eighteen (818) temporary vendors set up shop within Sturgis city limits for the 67th Annual Sturgis Motorcycle Rally. Statistics from the South Dakota Department of Transportation indicate an average traffic count in Sturgis of 70,000 plus per day during the official week long reporting period. And, the South Dakota Department of Revenue reports over $17.7 million dollars in taxable sales transactions collected to date for the 2007 Sturgis Motorcycle Rally.

How can you capitalize on this phenomenon and capture the attention of this market? Sturgis Motorcycle Rally sponsorships offer you customized packages that combine a unique blend of on-site visibility and promotion during the Rally itself, as well as year round exposure through the Rally's official website and related promotional vehicles, in order to establish top of mind awareness for your brand with Sturgis Motorcycle Rally attendees.
 
Major corporations like Harley-Davidson Motor Company, Jack Daniels, Ford Motor Company, Budweiser, ASE, Snap-on, Ultra-Wheel Company, GEICO Motorcycle, Sony Electronics, Coca-Cola, Pork – The Other White Meat, Official Championship of Custom Bike Building, Alltel and others have found the Sturgis Motorcycle Rally to be a productive investment and one on which they proudly place their brand. Click to links below to view a few of their insights:
Jack Daniels

“Jack Daniel's is proud to be an official sponsor of the Sturgis Motorcycle Rally again this year. Working with our friends in Sturgis has been a very pleasant experience and very rewarding for the Jack Daniel's Brand. Each year we look forward to August in South Dakota where we work with a very professional group of local people that give our brand maximum exposure! Our Agent, OutSource, leaves no stone unturned and treats both the brand and all our support staff in a first class fashion." - W. David Stang, Jack Daniel's National Sponsorship Director

ASE
“ASE is pleased to be a part of the Sturgis Motorcycle Rally. 2008 Marks our eighth year as a sponsor. ASE uses the Rally to reinforce consumer brand awareness of the ASE technician certification program and the standard of excellence it represents. It also provides an opportunity for ASE to conduct recruitment activities to bring talented young people into the automotive industry. Our participation also provides cross marketing opportunities with the other Sturgis Motorcycle Rally sponsors. The City of Sturgis employees, the mayor, the city council, and the sponsorship director do a great job in helping us get the most out of our participation at Sturgis.” - Ron Weiner, President, ASE
Sony
“Sony used its TVs, computers and cameras to lure bikers from checking out fast rides to our sponsor booth filled with the latest electronics. We featured products like Blu-Ray™ Disc products, Reader ebook, Alpha and Cyber-shot® digital cameras, Snap Lab™ photo printers and Sony Ericsson phones, as well as showcased Sony camcorders and televisions. Apart from simply increasing sales, an integral component of Sony’s Sturgis Motorcycle Rally sponsorship was to build a brand connection with attendees. We’ve found that these attendees are very loyal to brands. This year was really successful.” - Debbie Smikoski, Telesales Manager, Consumer Sales, Itasca, IL


logos Harley Davidson ASE Ford SD Pork Council Ultrawheel Jack Daniels Geico MotorcycleAMSOILOutdoor Channel Sony AllTel AMD PakMail Budweiser CocaCola DaBus Knology Tom's T's Black Hills Vacations SD Lottery Rosenbauer TravelSD.com Wheeled Coach