Our Sponsors
Official Rally Sponsors
Harley-Davidson® is honored and privileged to continue its long and legendary association with the Sturgis® Motorcycle Rally for its 72nd Anniversary. Again this year, be sure to look for Harley-Davidson® at two locations in the heart of Sturgis, SD August 4-10, 2012.
3rd & Lazelle
August 4 – 11th
9:00am – 6:00pm
2012 Harley-Davidson Motorcycles
Genuine Motor Accessories
MotorClothes Merchandise
HOG Member Only Pin Stop
Harley-Davidson Custom Bike Show
Harley-Davidson Insurance Experience
And more…
All activities free of charge
August 4 – 8th
AMD World Championship of Custom Bike Building
I-90 at Exit 30
August 4 – 10th
9:00am – 5:00pm
Harley-Davidson demo rides
2012 Harley-Davidson Motorcycles
For the most up-to-date information on Harley Davidson events at the 2012 Sturgis® Motorcycle Rally, please visit www.harley-davidson.com/sturgis
Jack Daniel's will once again bring a "Taste of Tennessee" to the Sturgis Motorcycle Rally this year as official sponsor of the 2011 Sturgis Motorcycle Rally and presenting sponsor of the annual Sturgis Motorcycle Rally Mayor's Ride. We invite motorcycle enthusiasts and visitors to come out and tour the nation's oldest registered distillery from outside the Jack Daniel's Hollow at 2nd and Lazelle by stopping by to tour this mobile “traveling” display. Staff will be on hand to answer question about our family of fine whiskey and to answer questions you might have about a visit to Lynchburg TN.
The Jack Daniel's Experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg to Sturgis. You'll learn who Mr. Jack Daniel was and how he ended up with the best selling whiskey in the world. You'll see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee's finest whiskey. "This year at the Jack Daniel's Experience, we'll have a few of our good friends from Lynchburg, Tennessee, here to share some of Jack's best stories," said Dave Stang, Jack Daniel's sponsorship director. "Once you tour the Experience and spend some time with the folks from Jack, it'll make you want to plan a ride through the hills of Tennessee to see how and where we've made Jack Daniel's since 1866."
The Experience is open to all folks, 21 years old and up, for tours free of charge throughout the rally. There will be a licensed Jack Daniel's merchandise vendor on-site with Jack apparel, bike items, and other unique pieces. Games and giveaways will also be part of the entertainment at various times throughout the Rally. Stop by to see first time visitor to the rally Jack Daniel’s Master Taster Jeff Norman and or our friend from Lynchburg Kevin Sanders who will be branding used Jack Daniel’s barrels on site. Also, again this year the 2010 Harley Jack Daniel’s Fire Brigade Harley painted by Dave Perowitz will be on display. Yes, Jack Daniel’s has its own fire brigade at the distillery staffed by 29 volunteer employees, and the bike will be on display in recognize of their dedication and commitment to safety. As always, those over the age of 21 years old will be able to purchase a refreshing Jack Daniel's Country Cocktail from the bar, run by our friends at the local grocery mart…but we do remind you to always drink responsibly so that everyone has a safe ride home!
"Ever since Jack Daniel's Tennessee Whiskey was founded, it has stood for authenticity, Americana, Independence and freedom. And that's exactly why Jack Daniel's is proud to be part of the annual Sturgis Motorcycle Rally," We’ve made many friends over the years and our location at 2nd and Lazelle has turned in to a great spot to meet and hang out for a time, we enjoy seeing both old and new friends every year said Stang.
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Located in Lynchburg, Tenn. (pop. 361), the Jack Daniel Distillery is the maker of the world-famous Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, and Jack Daniel's Single Barrel Tennessee Whiskey.
Bottles and Throttles Don't Mix. Your friends at Jack Daniel's remind you to drink responsibly.
JACK DANIEL'S and OLD NO. 7 are registered trademarks. c 2005 Jack Daniel's. Tennessee Whiskey Alcohol 40% by Volume 80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee.
GEICO could help you save on insurance for your car and the other things that move you. Check out GEICO atgeico.com or call 1-800-442-9253 and see how much you could save on motorcycle, dirt bike, ATV, boat, RV, and personal watercraft coverage. We know choosing an insurance company for your needs is a personal financial decision. See, GEICO has been around since 1936, delivering great value to our customers. And, since 1995, we've been a subsidiary of Warren Buffet's Berkshire Hathaway. So, choose a company based on its longevity and dependability. Choose GEICO. Make a sound financial decision - visit us at geico.com or call 1-800-442-9253 for your free rate quote.
Some discounts, coverages, payment plans, and features are not available in all states or in all GEICO companies. Boat and PWC coverages are written through non-affiliated insurance companies and are secured through Insurance Counselors Inc., the GEICO Property Agency, doing business as GEICO Insurance Agency in CA, MA, MI, NJ, NY, OK, SD, UT. Motorcycle and ATV coverages are underwritten by GEICO Indemnity Company. Government Employees Insurance Co. GEICO General Insurance Co. • GEICO Indemnity Co. • GEICO Casualty Co. These companies are subsidiaries of Berkshire Hathaway Inc. GEICO: Washington, DC 20076.
Ride Hard, Run Cool, Run AMSOIL - the Official Oil of the Sturgis Motorcycle Rally!
AMSOIL has been a leader in synthetic lubrication since 1972 and the company's motorcycle oils and premium filter products are distinguished by their excellence. Be sure to drop by the AMSOIL booth on Main Street just east of Junction Avenue. At the AMSOIL booth you will find information on how you can purchase AMSOIL products at wholesale, product information, motorcycle oil, oil filters, air filters and more. Bikers wishing to have AMSOIL products installed in their bike can visit the AMSOIL oil change facility in the Pamida parking lot on Lazelle Street.
AMSOIL Synthetic Motorcycle Oils are the world's most advanced oils for V-Twin and metric bikes, including those from Harley-Davidson. The state-of-the-art oil, which was formulated with high performance additive technology, provides exceptional multi-functional benefits for the special requirements of motorcycle applications including unsurpassed protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chain cases.
Benefits include:
Improved Transmission Protection - smoother shifting.
Excellent Wet Clutch Performance - no slipping!
Excellent Corrosion Protection - protecting your engine better.
Outstanding Heat Resistance - Your bike runs cooler!
Excellent Value for Cost Effective Performance - more bang for your buck.
AMSOIL The First in Synthetics since 1972. For more information about AMSOIL synthetic lubricants and performance products, contact your nearest AMSOIL distributor, visit www.amsoil.com or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880
Pork. The Other White Meat® is proud to be the official meat of the 2011 Sturgis Motorcycle Rally. We hope that you enjoy the pork products featured throughout the Rally and that you take home some great recipe ideas. Be sure to visit PorkBeInspired.com for more lip-smacking recipe ideas.
The South Dakota Pork Producers Council was established in 1954, when pork farmers realized the value of promoting their product. The famous tagline, Pork. The Other White Meat®, is the fifth most recognizable tagline in American advertising, and is a result of the Pork Checkoff's promotional efforts.
Our mission is to responsibly serve, support and enhance the success of the South Dakota pork production industry by managing industry issues to successful conclusions, improving the image of the industry and insuring a safe, wholesome and quality product through a unified & engaged membership.
United States pork farmers care. They breathe the same air and drink the same water as you, so they are committed to ensuring their practices protect public health, contribute to a better quality of life in their communities and safeguard natural resources. They also promise to protect and promote animal well-being, produce safe food, and provide a safe work environment.
South Dakota pork farmers make a difference in our community. South Dakota pork farmers will bring 2.3 million hogs to market this year. The pork industry has an economic impact in South Dakota of $368 million and accounts for over 6,900 jobs for farm families, processors and supporting services in the state.
Pork is a very nutritious and versatile protein. Pork is 46% leaner than 50 years ago. In fact, through efforts in feeding and management practices by pork farmers, six of the most common cuts of pork are leaner than a chicken thigh. The pork tenderloin is just as lean as a skinless chicken breast. You can find hundreds of delicious, easy-to-prepare pork recipes, like southwestern grilled pork tenderloin, at PorkBeInspired.com. Healthy, lean and packed full of nutrients, we encourage you to make pork the meat of choice.
Please contact your state organization or call us at: 800-830-PORK.
Budweiser and Its local distributor, Eagle Sales of the Black Hills are proud to be the official beer sponsor of the 71th Annual Sturgis Motorcycle Rally. Through their combined efforts you will see custom Sturgis Motorcycle Budweiser packaging, recycle containers to assist our retail partners in recycling, our partnership with Jonz’s Party Bus to assist with rides home and our mutual donations to local charities that raise money for the Black Hills Area.
The local Budweiser distributor, Eagle Sales of the Black Hills, has been associated with the Jackpine Gypsies and the Sturgis Rally for more than 50 years. Budweiser and its distributor partners are long-time supporter of motorcycle events nationwide, including Daytona Beach Bike Week, Myrtle Beach Bike Week, Laconia Motorcycle Week, and Biketoberfest. For more information visit www.Anheuser-Busch.com, www.Budweiser.com and for more local information www.budnightlife.com which is Eagle Sales website.
Knology of the Black Hills, is proud to be an Official Sponsor of the 2011 Sturgis Motorcycle Rally. Knology of the Black Hills has been providing quality communications services for more than 100 years.
Knology of the Black Hills is a leader in the technology of communications. Its state-of-the-art network allows it to offer the most up-to-date, high-quality telephone, cable television, and high-speed Internet services available.
Cable advertising and video production capabilities allow Knology of the Black Hills to help businesses target specific markets and best utilize their advertising dollars. Inserting messages on one of our 48 cable networks allows the advertiser to get their message seen and heard by their new and existing customers.
Knology of the Black Hills' mission is to enhance the quality of life for our customers and support the economic development of their communities by providing reasonably priced advanced communications services to their homes and businesses. For more information, visit www.knology.com.
Coca-Cola®, the world's number one soft drink, was born in Atlanta, Georgia, in 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and taking it to Jacobs' Pharmacy, combined it with carbonated water to produce a drink that has become known all over the world as "The Real Thing!" For more information visit www.coca-cola.com.
The Coca-Cola Bottling Company of the Black Hills is a proud sponsor of the Sturgis Motorcycle Rally. This family owned business has been operating in the Black Hills since 1955, producing and distributing the world's favorite soft drinks, juices, bottled waters, isotonics, energy drinks, and teas. We enjoy providing great tasting refreshment to fuel riders as they experience all that is the Sturgis Motorcycle Rally.
The Olympics have "it". Daytona and Laconia rallies have "it". The Boston Marathon has gone to court to protect "it". "It" is the "Official Logo" of an event - the registered mark that represents the official hosting agency. The logo is granted to products approved by the official licensing agent, and money received is used for purposes determined by the owner group.
The "Official Logo" for the Sturgis Rally was originally designed and developed by Tom Monahan as a vehicle to help fund the Black Hills Motorcycle Classic. Tom gave the logo to the Sturgis Chamber in 1986. As owner of Tom's T's, Tom volunteered in 1986 to give $2.00 to the Sturgis Chamber for each t-shirt sold that was imprinted with the licensed and registered Black Hills Motor Classic logo.
This led to the current licensing procedure in which a portion of the money from a customer's purchase of a licensed product is returned in royalties to support the Sturgis Motorcycle Rally and improve the Sturgis community. This year, Tom's T's continues as a member of the prestigious ranks of "Official Sturgis Motorcycle Rally Sponsors" as the exclusive t-shirt of the 2011 Sturgis Motorcycle Rally. Stop by our store at 1117 Main Street when you're passing through and let Tom personally welcome you to Sturgis or order on-line at www.tomsts.com!
Sturgis Motorcycle Rally made easy with BlackHillsVacations.com!
Greetings! We’re blackhillsvacations.com – your on-site travel experts. From luxury hotels and vacation homes to cozy Black Hills cabins; from college dorm rooms to Sturgis Rally RV and camp sites, we make it easy to find the perfect place to Rally!
We arrange airline tickets, shuttles, bike rentals and book any type of lodging for any budget.
Seeing Mt. Rushmore come into full view, winding through the Needles Highway, cruising down Sturgis Main or into Historic Deadwood are some of the best experiences you can have on motorcycle. Regardless if the rally is in full swing or not – the Black Hills of South Dakota ride is one of the best.
Our travel experts know what’s going on and have great Sturgis Rally maps to direct you to the best rides in the Black Hills!
To plan your ride, simply click on blackhillsvacations.com; or if you'd rather talk to one of our Sturgis Motorcycle Rally Travel Experts, give us a call at 1.866.788.7447.
Rosenbauer is proud to be the Official Fire Truck and an Official Sponsor of the 71st Annual Sturgis Motorcycle Rally. Rosenbauer is the world's leading manufacturer of firefighting vehicles and equipment and has facilities all over the world. The American divisions are located in Wyoming, MN; Fremont, NE, and Lyons, SD. They are backed by more than 140 years of experience and nearly 1,500 employees world wide.
Whatever the size, location, geography or make up of your department and your coverage area, Rosenbauer can design and manufacture the apparatus that meets your unique needs. With direct access to cutting-edge technology and unmatched depth of experience, Rosenbauer offers the widest range of vehicle types on the market today - tankers, pumpers, rescues, aerials, ARFF, wildland, industrial units, and specialty apparatus.
Our depth of experience applies to our estimating, engineering, and sales staff, as well as our floor managers and supervisors. Together they work as integrated teams to ensure rock-solid bid estimates that cover every detail. And to make sure you're completely satisfied, our national network of dealers maintains constant communication with you every step of the way.
You can't plan for the unexpected, but you can be ready for it. At Rosenbauer, we're ready to serve!
Visit us at www.rosenbaueramerica.com.
The South Dakota Department of Tourism is a proud sponsor of the Sturgis Motorcycle Rally. Our state is filled with infinite variety and we invite you to discover the land of Great Faces and Great Places. From Sturgis, the largest motorcycle rally in the country, to Mount Rushmore National Memorial, the nation’s Shrine of Democracy, South Dakota offers something for every visitor every season of the year. Visit us in the summer and enjoy water recreation on the Missouri River. Soak in the colors of fall with a gateway to see the changing leaves, or take advantage of the fresh powder when fall turns to winter. Spring - or anytime of the year – is ideal to see our abundant wildlife. For the history buff, learn about our Old West heritage and Native American culture. No matter what your interest, South Dakota welcomes you, and invites you to make your vacation memories with us. Visit http://www.TravelSD.com to start planning your next adventure.
FFJournal magazine’s 2nd Annual Real Tools For Custom Applications event, Aug. 6-12, sponsored by Mitsubishi Laser, Sturgis attendees can preview a variety of tools for custom applications, including welding equipment, ironworkers, hydraulic accessory tools, sawing systems, plasma cutting systems, laser cutting equipment, press brakes and tube benders.
Exhibitors will include The Lincoln Electric Co.; Edwards Mfg. Co.; Bystronic Inc. and Hypertherm. Ride with us on Twitter to receive up-to-the-minute event updates.
Attend a premiere party to celebrate the release of "Full-Bore Sheet Metal," a new book written by Bryan Fuller of Fuller Hot Rods, on Wednesday, Aug. 10, from 5 p.m. to 8 p.m. at FFJournal's Real Tools for Custom Applications event between 4th and 5th Streets on Lazelle St. in Sturgis. After the book release, Fuller and Lincoln Electric also will co-host a viewing of the HD Theater series Cafe Racer TV at the event. Food and drinks will be provided by Lincoln Electric.
View the ultimate custom chopper experience at the 71st Sturgis Motorcycle Rally. Garage Shop Fabricator Bryan Stalcup, who has been showcased on FFJTV.com, will use industrial metal fabricating and forming equipment to fabricate a custom bike during FFJournal magazine's 2nd Annual Real Tools For Custom Applications event Aug. 6-12 between 4th and 5th Streets on Lazelle St. Both Stalcup's first chopper "Big Hubless" and his new creation "The Transformer" will be at the event.
Russ Brown Motorcycle Attorneys has been part of the motorcycling community for more than 35 years and is proud to be the Official Attorney Sponsor of the 2012 Sturgis Motorcycle Rally. Motorcycle Lawyer Russ Brown graduated from UCLA with a major in marketing. After graduation he worked his way up in corporate America and decided he wanted to do something more fulfilling. He went back to law school and got his law degree.
Russ Brown was a motorcyclist first and an attorney second. When he started practicing law he started to notice a disturbing trend: Insurance companies were taking advantage of injured motorcyclists. This angered Russ to the point where he decided to make protecting motorcyclists his life’s mission.
In the early 1980’s, drawing on his deep connection to bikers, Russ Brown decided to create and sponsor the volunteer program BAM: Free Breakdown and Legal Assistance for motorcyclists, which currently boasts over 1.5 million members. His goal in creating BAM was to provide ‘local’ assistance to riders who were far from home that could use the assistance of a fellow motorcyclist who was near by and familiar with the area.
"We take great pride in our track record over the decades of helping bikers on the road and in the courtroom." Motorcycle Lawyer Russ Brown
The Law offices of Russ Brown Motorcycle Attorneys, (Brown Koro & Romag, LLP) are a nationwide law firm representing motorcyclists who have been injured in a motorcycle accident. 1-800-4-BIKERS www.russbrown.com
DISTURB THE PEACE
If you're bringing a truck to a bike party, it better have attitude. And the Ram 1500 Express has got it in spades. It's got tone-on-tone finish. 20-inch rims. Dual chrome exhaust. And with a 390 horsepower HEMI® V8 that gets 20 HWY MPG[1], this is the only truck you trust to tow your bike to Sturgis. Ram trucks is proud to be a sponsor of the 2012 Sturgis Motorcycle Rally. Here's to 72 years of owning the road.
1. 14 city / 20 hwy EPA estimated mpg with 5.7L engine and six-speed automatic transmission, 4x2.
Ram and HEMI® are registered trademarks and Guts. Glory. Ram is a trademark of Chrysler Group LLC.
