Harley-Davidson® is honored and privileged to continue its long and legendary association with the Sturgis Motorcycle Rally. Visitors can enjoy Harley-Davidson sponsored activities at the Harley-Davidson Road Tour at the Rushmore Plaza Civic Center, Rapid City, SD, I-90, Exit 57. To truly be a part of the Sturgis Motorcycle Rally, riders should visit Rapid City each day for something new.

• FREE ADMISSION & FREE PARKING
  
• Take FREE Demo Rides on 2011 Harley-Davidson® motorcycles (demo registration opens at 9am, valid motorcycle license required)
  
• Tour the Harley-Davidson® Traveling Museum
  
• Check out the newly released 2011 Harley-Davidson® New Model Line-up
  
• Relax with some H.O.G.® Hospitality
  
• Visit the Black Hills Harley-Davidson® Outlet
  
• Enjoy Live Music, Entertainment, Stunt Shows, Bike Wash and more!

"The Sturgis Motorcycle Rally is clearly one of the great experiences for anyone visiting the Rally," said Steve Piehl, Harley-Davidson Director of Consumer Events Marketing. "Harley-Davidson's events are a fantastic opportunity to celebrate with fellow riders and see the latest Harley-Davidson motorcycles and products, while enjoying great music, demo rides, the Ride-In Show and much more. Harley-Davidson is proud to be associated with the Rally and the Black Hills community."

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit the Harley-Davidson Web site at www.harley-davidson.com/.

Sturgis. This infamous rally stands alone as the one true, authentic gathering for bikers and motorcycle enthusiasts. Here at Ford, we're honored once again to be part of this legendary event. 2010 will mark our Twelth straight year of participation with the Sturgis Motorcycle Rally and our 10th year as a sponsor. Together with Harley-Davidson, we've developed the Ford Harley-Davidson™ F-150 and Super Duty, which we're pleased to announce, is the Official Truck of Sturgis. You can come see it yourself at the Ford Drive One Tour display. See you in Sturgis.

For more information visit www.fordvehicles.com

Jack Daniel's will once again bring a "Taste of Tennessee" to the Sturgis Motorcycle Rally this year as official sponsor of the 2010 Sturgis Motorcycle Rally and presenting sponsor of the annual Sturgis Motorcycle Rally Mayor's Ride. We invite motorcycle enthusiasts and visitors to come out and tour the nation's oldest registered distillery from outside the Jack Daniel's Hollow.

The Jack Daniel's Experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg to Sturgis. You'll learn who Mr. Jack Daniel was and how he ended up with the best selling whiskey in the world. You'll see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee's finest whiskey. "This year at the Jack Daniel's Experience, we'll have a few of our good friends from Lynchburg, Tennessee, here to share some of Jack's best stories," said Dave Stang, Jack Daniel's sponsorship director. "Once you tour the Experience and spend some time with the folks from Jack, it'll make you want to plan a ride through the hills of Tennessee to see how and where we've made Jack Daniel's since 1866."

The Experience is open to all folks, 21 years old and up, for tours free of charge throughout the rally. There will be a licensed Jack Daniel's merchandise vendor on-site with Jack apparel, bike items, and other unique pieces. Games and giveaways will also be part of the entertainment at various times throughout the Rally. Stop by to get your boots shined and see the Jack Daniel's 100th anniversary heritage soft tail Harley-Davidson. As always, those over the age of 21 years old will be able to purchase a refreshing Jack Daniel's Country Cocktail from the bar, run by our friends at the local grocery mart.

"Ever since Jack Daniel's Tennessee Whiskey was founded, it has stood for authenticity, Americana and freedom. And that's exactly why Jack Daniel's is proud to be part of the annual Sturgis Motorcycle Rally," said Stang.

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Located in Lynchburg, Tenn. (pop. 361), the Jack Daniel Distillery is the maker of the world-famous Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, and Jack Daniel's Single Barrel Tennessee Whiskey.

Bottles and Throttles Don't Mix. Your friends at Jack Daniel's remind you to drink responsibly.

JACK DANIEL'S and OLD NO. 7 are registered trademarks. c 2005 Jack Daniel's. Tennessee Whiskey Alcohol 40% by Volume 80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee.

SONY Electronics is proud to be the Official Electronics Sponsor of the Sturgis Motorcycle Rally

Whether it’s the Sony professional HD cameras used in sports and entertainment or the Sony HD products you use at home, they all share the same genetic code. We call it HDNA. Our passion and knowledge for all things high definition extend through every HD product we make. HDNA is what allows Sony to bring you truly unmatched HD experiences.

With our vast array of HD products, we invite you to stop by the Sony booth to experience our newest technologies including our Blu-ray Higher Definition DVD Players, BRAVIA televisions, HD Camcorders, HD Digital Still Cameras, Alpha DSLR and our newest product, the e Reader, just to name a few.

Sony HD Camcorders and Digital Camera’s continue to push the edge when it comes to high image quality, easy image capturing and storage capacity. Need a digital camera or high definition camcorder? Stop by and get expert advice on the latest technologies. All products will be fully functional and ready to go!

To learn more about all our exciting HD Products or to find an authorized dealer near you, we invite you visit our website – www.sony.com.

SONY... Like No Other.

GEICO could help you save on insurance for your car and the other things that move you. Check out GEICO at geico.com or call 1-800-442-9253 and see how much you could save on motorcycle, dirt bike, ATV, boat, RV, and personal watercraft coverage. We know choosing an insurance company for your needs is a personal financial decision. See, GEICO has been around since 1936, delivering great value to our customers. And, since 1995, we've been a subsidiary of Warren Buffet's Berkshire Hathaway. So, choose a company based on its longevity and dependability. Choose GEICO. Make a sound financial decision - visit us at geico.com or call 1-800-442-9253 for your free rate quote.

Some discounts, coverages, payment plans, and features are not available in all states or in all GEICO companies. Boat and PWC coverages are written through non-affiliated insurance companies and are secured through Insurance Counselors Inc., the GEICO Property Agency, doing business as GEICO Insurance Agency in CA, MA, MI, NJ, NY, OK, SD, UT. Motorcycle and ATV coverages are underwritten by GEICO Indemnity Company. Government Employees Insurance Co. GEICO General Insurance Co. • GEICO Indemnity Co. • GEICO Casualty Co. These companies are subsidiaries of Berkshire Hathaway Inc. GEICO: Washington, DC 20076.

Ride Hard, Run Cool, Run AMSOIL - the Official Oil of the Sturgis Motorcycle Rally!

AMSOIL has been a leader in synthetic lubrication since 1972 and the company's motorcycle oils and premium filter products are distinguished by their excellence. Be sure to drop by the AMSOIL booth on Main Street just east of Junction Avenue. At the AMSOIL booth you will find information on how you can purchase AMSOIL products at wholesale, product information, motorcycle oil, oil filters, air filters and more. Bikers wishing to have AMSOIL products installed in their bike can visit the AMSOIL oil change facility in the Pamida parking lot on Lazelle Street.

AMSOIL Synthetic Motorcycle Oils are the world's most advanced oils for V-Twin and metric bikes, including those from Harley-Davidson. The state-of-the-art oil, which was formulated with high performance additive technology, provides exceptional multi-functional benefits for the special requirements of motorcycle applications including unsurpassed protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chain cases.

Benefits include:
Improved Transmission Protection - smoother shifting.
Excellent Wet Clutch Performance - no slipping!
Excellent Corrosion Protection - protecting your engine better.
Outstanding Heat Resistance - Your bike runs cooler!
Excellent Value for Cost Effective Performance - more bang for your buck.

AMSOIL The First in Synthetics since 1972. For more information about AMSOIL synthetic lubricants and performance products, contact your nearest AMSOIL distributor, visit www.amsoil.com or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880

Pork. The Other White Meat® is proud to be the official meat of the 2010 Sturgis Motorcycle Rally. We hope that you enjoy the pork products featured throughout the Rally and that you take home some great recipe ideas. Be sure to visit TheOtherWhiteMeat.com for more lip-smacking recipe ideas.

The South Dakota Pork Producers Council was established in 1954, when pork farmers realized the value of promoting their product. The famous tagline, Pork. The Other White Meat®, is the fifth most recognizable tagline in American advertising, and is a result of the Pork Checkoff's promotional efforts.

Our mission is to responsibly serve, support and enhance the success of the South Dakota pork production industry by managing industry issues to successful conclusions, improving the image of the industry and insuring a safe, wholesome and quality product through a unified & engaged membership.

United States pork farmers care. They breathe the same air and drink the same water as you, so they are committed to ensuring their practices protect public health, contribute to a better quality of life in their communities and safeguard natural resources. They also promise to protect and promote animal well-being, produce safe food, and provide a safe work environment.

South Dakota pork farmers make a difference in our community. South Dakota pork farmers will bring 2.3 million hogs to market this year. The pork industry has an economic impact in South Dakota of $368 million and accounts for over 6,900 jobs for farm families, processors and supporting services in the state.

Pork is a very nutritious and versatile protein. Pork is 46% leaner than 50 years ago. In fact, through efforts in feeding and management practices by pork farmers, six of the most common cuts of pork are leaner than a chicken thigh. The pork tenderloin is just as lean as a skinless chicken breast. You can find hundreds of delicious, easy-to-prepare pork recipes, like southwestern grilled pork tenderloin, at TheOtherWhiteMeat.com. Healthy, lean and packed full of nutrients, we encourage you to make pork the meat of choice.

Please contact your state organization or call us at: 800-830-PORK.

Theotherwhitemeat.com
SDpork.org

Budweiser is proud to be the official beer sponsor of the 70th Annual Sturgis Motorcycle Rally.

“The King of Beers” presence at the Sturgis Rally is marked by some horsepower of a different nature with the annual appearance by the world-famous Budweiser Clydesdales, as well as the Budweiser Burnout Bike and custom Sturgis Motorcycle Rally Budweiser packaging. Anheuser-Busch also reaffirms annually its commitment to the community and responsibility through the Green Teams recycling effort, Safe Ride program offering free rides home, and as presenting sponsor of the annual Kids & Chrome benefit event which raised more than $600,000 for the Children’s Home Society and the Sturgis Motorcycle Museum & Hall of Fame in 2006.

The local Budweiser distributor, Eagle Sales of the Black Hills, has been associated with the Jackpine Gypsies and the Sturgis Rally for more than 50 years. Budweiser is a long-time supporter of motorcycle events nationwide, including Daytona Beach Bike Week, Myrtle Beach Bike Week, Laconia Motorcycle Week, and Biketoberfest.

First introduced in 1876, St. Louis-based Anheuser Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. Anheuser-Busch is the oldest American-owned major brewer in the United States. For more information, visit www.Anheuser-Busch.com and www.Budweiser.com .

One day back in the summer of 2000 an idea was born by a Sturgis gent named Steve Barry. The idea was to provide a shuttle service during the Sturgis Motorcycle Rally so that people would not have to fight traffic, worry about finding a place to park and most importantly, stay off the road after they had a few drinks. It was then that "DA BUS" was born.

From its humble beginnings over half a dozen years ago with just 2 buses, to almost a dozen buses last year, "DA BUS" has become a very integral component of the Sturgis Motorcycle Rally. Campgrounds around Sturgis find this shuttle service to be a great benefit to their businesses with "DA BUS" transporting virtually thousands of guests in ever growing numbers from their campsite to a favorite concert venue, downtown bar, racing event or just to and from famous Sturgis Main Street! "DA BUS" delivers passengers - safely - to their destination.

"DA BUS", an Official Sturgis Motorcycle Rally Sponsor, is pleased to continue its partnership with the City of Sturgis and local Law Enforcement to provide safe, efficient, accessible and economical transportation services to our Sturgis Motorcycle Rally guests. For more information on "DA BUS", or for advance single trip, daily or weekly wristband purchases on-line, go to www.sturgisbus.com. Have a safe Rally and remember - DON'T DRINK AND DRIVE! RIDE "DA BUS"!

Knology of the Black Hills, formerly PrairieWave Communications, is proud to be an Official Sponsor of the 2010 Sturgis Motorcycle Rally. Knology of the Black Hills has been providing quality communications services for more than 100 years. The company can now be found in 53 communities throughout South Dakota, Northwest Iowa and Southwest Minnesota.

Knology of the Black Hills is a leader in the technology of communications. Its state-of-the-art network allows it to offer the most up-to-date, high-quality telephone, cable television, and high-speed Internet services available.

Cable advertising and video production capabilities allow Knology of the Black Hills to help businesses target specific markets and best utilize their advertising dollars. Inserting messages on one of our 48 cable networks allows the advertiser to get their message seen and heard by their new and existing customers.

Knology of the Black Hills' mission is to enhance the quality of life for our customers and support the economic development of their communities by providing reasonably priced advanced communications services to their homes and businesses. For more information, visit www.knology.com.

Coca-Cola®, the world's number one soft drink, was born in Atlanta, Georgia, in 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and taking it to Jacobs' Pharmacy, combined it with carbonated water to produce a drink that has become known all over the world as "The Real Thing!" For more information visit www.coca-cola.com.

The Coca-Cola Bottling Company of the Black Hills is a proud sponsor of the Sturgis Motorcycle Rally. This family owned business has been operating in the Black Hills since 1955, producing and distributing the world's favorite soft drinks, juices, bottled waters, isotonics, energy drinks, and teas. We enjoy providing great tasting refreshment to fuel riders as they experience all that is the Sturgis Motorcycle Rally.

The Olympics have "it". Daytona and Laconia rallies have "it". The Boston Marathon has gone to court to protect "it". "It" is the "Official Logo" of an event - the registered mark that represents the official hosting agency. The logo is granted to products approved by the official licensing agent, and money received is used for purposes determined by the owner group.

The "Official Logo" for the Sturgis Rally was originally designed and developed by Tom Monahan as a vehicle to help fund the Black Hills Motorcycle Classic. Tom gave the logo to the Sturgis Chamber in 1986. As owner of Tom's T's, Tom volunteered in 1986 to give $2.00 to the Sturgis Chamber for each t-shirt sold that was imprinted with the licensed and registered Black Hills Motor Classic logo.

This led to the current licensing procedure in which a portion of the money from a customer's purchase of a licensed product is returned in royalties to support the Sturgis Motorcycle Rally and improve the Sturgis community. This year, Tom's T's continues as a member of the prestigious ranks of "Official Sturgis Motorcycle Rally Sponsors" as the exclusive t-shirt of the 2010 Sturgis Motorcycle Rally. Stop by our store at 1117 Main Street when you're passing through and let Tom personally welcome you to Sturgis or order on-line at www.tomsts.com!

The heart of motorcycling, Sturgis, S.D., is once again home to the most prestigious event in the custom bike building industry, The Official World Championship of Custom Bike Building.

You will find over 125 of the world's greatest custom motorcycles in Champions Hall, a 25,000 square foot indoor facility located at the 5 acre Champions Park complex right in the heart of Sturgis, on Lazelle Street and 3rd.

The Champions Park vendor and entertainment complex is a destination unequaled in the Black Hills. With its focus strictly on performance aftermarket vendors and custom builders, you can visit and talk with representatives from the top brands in the industry. As well as meet with the best collection of custom builders anywhere. Visit www.Sturgis-events.com for more information.

upported by a worldwide program of authorized Affiliate events in countries such as Italy, Canada, Spain, Sweden, The Netherlands, Japan, Ireland and Australia, and by an annual Official European Championship of Custom Bike Building that is held in Germany each March, the World Championship sees the world's leading custom motorcycle engineers come together for an annual event that is recognized by custom motorcycle industry insiders as being the premiere showcase of custom motorcycle design and engineering excellence.

The Official World Championship of Custom Bike Building is an event like no other, bringing top ranked designers and builder together in competition from all corners of the globe. To the winner, the title of World Champion.

An exciting addition to this year's Official World Championship of Custom Bike Building is the Ace Cafe London. The legendary Ace Cafe London is an iconic gathering spot for millions of English motorcyclists and will be in operation at the entrance to the Championship Hall.

Originally opened as a 24 hour road side cafe in 1938, the Ace Cafe quickly began to draw motorcyclists. The height of the Ace's popularity came in the 1950's and 60's with the "Rockers" who established the Ace Cafe as a cultural center for rock n' roll and motorcycles in England. The Ace Cafe was also the birthplace of many motorcycle clubs and the legend of "record racing", where riders would race one another by dropping a coin in the jukebox and race to a certain point and back before the end of the song.

The cafe was closed in 1969 and re-opened in 1997 by Mark Wilsmore. Now the Ace Cafe is once again the center of motorcycling for a new generation of enthusiasts. Hosting bike gatherings, hot rod and car clubs, rock n' roll bands.

"We are very excited, thrilled and honored with the opportunity, to not only be present at the world renowned and legendary Sturgis Motorcycle Rally, but also to be able to play our part at the prestigious World Championship of Custom Bike Building", says Mark Wilsmore, Managing Director.

The Ace Cafe www.ace-cafe-lomdon.com will be open serving fine food and beverages the entire week of the Sturgis Motorcycle Rally.

Don't miss a walk through Champions Park and the Official World Championship of Custom Bike Building, the first Sunday through Wednesday of the Rally, with the World Championship awards Wednesday afternoon at 3:00. Visit www.amdchampionship.com for more information.

Sturgis Motorcycle Rally made easy with BlackHillsVacations.com!

Greetings! We’re blackhillsvacations.com – your on-site travel experts. From luxury hotels and vacation homes to cozy Black Hills cabins; from college dorm rooms to Sturgis Rally RV and camp sites, we make it easy to find the perfect place to Rally!

We arrange airline tickets, shuttles, bike rentals and book any type of lodging for any budget.

Seeing Mt. Rushmore come into full view, winding through the Needles Highway, cruising down Sturgis Main or into Historic Deadwood are some of the best experiences you can have on motorcycle. Regardless if the rally is in full swing or not – the Black Hills of South Dakota ride is one of the best.

Our travel experts know what’s going on and have great Sturgis Rally maps to direct you to the best rides in the Black Hills!

To plan your ride, simply click on blackhillsvacations.com; or if you'd rather talk to one of our Sturgis Motorcycle Rally Travel Experts, give us a call at 1.866.788.7447.

Rosenbauer is proud to be the Official Fire Truck and an Official Sponsor of the 70th Annual Sturgis Motorcycle Rally. Rosenbauer is the world's leading manufacturer of firefighting vehicles and equipment and has facilities all over the world. The American divisions are located in Wyoming, MN; Fremont, NE, and Lyons, SD. They are backed by more than 140 years of experience and nearly 1,500 employees world wide.

Whatever the size, location, geography or make up of your department and your coverage area, Rosenbauer can design and manufacture the apparatus that meets your unique needs. With direct access to cutting-edge technology and unmatched depth of experience, Rosenbauer offers the widest range of vehicle types on the market today - tankers, pumpers, rescues, aerials, ARFF, wildland, industrial units, and specialty apparatus.

Our depth of experience applies to our estimating, engineering, and sales staff, as well as our floor managers and supervisors. Together they work as integrated teams to ensure rock-solid bid estimates that cover every detail. And to make sure you're completely satisfied, our national network of dealers maintains constant communication with you every step of the way.

You can't plan for the unexpected, but you can be ready for it. At Rosenbauer, we're ready to serve! Visit us at www.rosenbaueramerica.com.

The South Dakota Office of Tourism is a proud sponsor of the Sturgis Motorcycle Rally. Our state is filled with infinite variety and we invite you to discover the land of Great Faces and Great Places. From Sturgis, the largest motorcycle rally in the country, to Mount Rushmore, the nation’s Shrine of Democracy, South Dakota offers something for every visitor every season of the year. Visit us in the summer and enjoy water recreation non the Missouri River. Soak in the colors of fall with a gateway to see the changing leaves, or take advantage of the fresh powder when fall turns to winter. Spring- or anytime of the year – is ideal to see our abundant wildlife. For the history buff, learn about our Old West heritage and Native American culture. No matter what your interest, South Dakota welcomes you, and invites you to make your vacation memories with us. Visit http://www.TravelSD.com to start planning your next adventure.