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Harley Davidson Chevy
Russ Brown Amsoil
Budweiser CocaCola
Rockford FosgateRoadtrek
BluJack Daniels

Harley and the Davidsons on Discovery
Rockstar Energy DrinkOle Smoky Moonshine
J & P Cycles 
Signs Now Tom's T's 
RosenbauerBlack Hills Vacations

Coca ColaCoca-Cola®, the world's number one soft drink, was born in Atlanta, Georgia, in 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and taking it to Jacobs' Pharmacy, combined it with carbonated water to produce a drink that has become known all over the world as "The Real Thing!"

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The Coca-Cola Bottling Company of the Black Hills is a proud sponsor of the Sturgis® Motorcycle Rally™. This family owned business has been operating in the Black Hills since 1955, producing and distributing the world's favorite soft drinks, bottled waters, enhanced waters, sports drinks, energy drinks, juices, and teas. We enjoy providing great tasting refreshment to fuel riders as they experience all that is the Sturgis® Motorcycle Rally™.