It's hard to be yourself in a world that's constantly trying to make you into someone else. It's easy to slip and find yourself marching to the beat of someone else's drum. blu stands for the individual. Whoever you are, however you want to express it, that's okay.
As long as you’re being true to you.
He lives to ride, and rides to live. To him, the open road is freedom. A place to forget what’s happened, or will happen. He exists from one moment to the next - fearlessly drinking it in. He vapes for pleasure. blu is his moment of reflection after a day filled with adrenaline. The finishing touch to all he has seen. Just you & blu.