The National Institute for Automotive Service Excellence (ASE) was founded in 1972 to improve the quality of automotive service and repair through the voluntary testing and certification of automobile, truck and collision technicians, as well as certain specialty areas such as machinists and parts specialists. When looking for the best in automotive service, look for the ASE logo.
Although the certification of professional automotive technicians and parts specialists remains ASE's primary mission, its role has grown over the years to encompass much more. Today, ASE is an independent, nonprofit organization that works in many ways to help educate consumers, the media and others to promote informed decision making when seeking automotive repairs. ASE is also an information resource for professionals and consumers about many automotive topics. Team ASE provides a banner under which everyone can participate and support the ASE family. The Team ASE website provides links to associate sponsors and both professional and amateur race teams, along with links to the various venues in which Team ASE participates.
Originally created as a racing program to salute technicians who demonstrate high performance every day, Team ASE has grown into a multi-faceted outreach effort that includes the NASCAR Craftsman Truck Series, several satellite racing teams, a grassroots racing program, a Professional Bull Riding program, the Shell Aerobatic Team and, of course, the Sturgis Motorcycle Rally. The ASE corporate hospitality village at Sturgis is sponsored by ASE, Snap-on and Ultra Wheel Company.
"Harley-Davidson has been an ardent supporter of the Sturgis motorcycle
rally for many years. As a company, we enjoy doing business with the many people involved with the rally and we truly enjoy seeing all of our riders enjoying Sturgis and the Black Hills," noted Stephanie Schaefer, events manager for Harley-Davidson. "As a sponsor of the rally over the years, we have enjoyed seeing the event continue to grow and have been proud to associate our great brand with the rally and the community of Sturgis."
"Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com."
As an
official sponsor of the Sturgis Motorcycle Rally,
Jack Daniel's has been recognized by motorcycle enthusiasts
as a product of American quality. Ever since Jack
Daniel's Tennessee whiskey was awarded the first of
seven gold medals at the St. Louis World's Fair in
1904, the smooth sippin' whiskey has stood for authenticity,
Americana and freedom. And that's exactly why Jack
Daniel's is proud to be part of the annual Sturgis
Motorcycle Rally.
Officially registered by the U.S. Government in 1866,
the Jack Daniel Distillery, Lem Motlow proprietor,
is the oldest registered distillery in the United
States and is on the National Register of Historic
Places. Located in Lynchburg, Tenn. (pop. 361), the
Jack Daniel Distillery is the maker of the world-famous
Jack Daniel Old No. 7 Tennessee Whiskey, Gentleman
Jack Rare Tennessee Whiskey, and Jack Daniel's Single
Barrel Tennessee Whiskey. With over 200,000 visitors
annually from across the globe, the Jack Daniel Distillery
has long been one of the more popular tourist attractions
in the Southeast…. especially for those visitors arriving
on motorcycles.
For the sixth
consecutive year, motorcycle enthusiasts and visitors
to Sturgis, South Dakota, will be able to tour the
nation's oldest registered distillery from outside
the Jack Daniel's Hollow. The Jack Daniel's Experience,
which consists of a 53-foot tractor trailer and a
42-foot trailer filled with artifacts, state-of-the
art video monitors, sound system and graphics, is
designed to bring a little of the world famous distillery
to the people.
"The Jack Daniel's Experience gives a quick and easy
lesson of how we've made our award winning Tennessee
whiskey for more than 150 years," says Dave Stang,
Jack Daniel's Sponsorship Director. "But even more
than that, it provides folks with history of the brand,
and the people and stories of the distillery. It even
includes displays of fun artifacts from some prominent
friends we've made along the way."
The Jack Daniel's Experience also includes a bar where
attendees of the legal drinking age can purchase Jack
Daniel's Country Cocktails. Folks 21 and above can
also purchase Jack Daniel's merchandise from the traveling
"Lynchburg Store." As always, the Jack Daniel's Experience
will be featuring fun, giveaways and the Jack Daniel's
ladies. Folks are welcome to stop by and visit with
Jimmy Bedford, Master Distiller at Jack Daniel's,
who will be on hand for photos and to sign collectible
items.
Jack Daniel's will again serve as a presenting sponsor
for the annual Sturgis Rally Mayor's Ride on August
4,
2008.
Bottles and Throttles Don't Mix. Your friends at Jack
Daniel's remind you to drink responsibly.
JACK DANIEL'S and OLD NO. 7 are registered trademarks.
c 2005 Jack Daniel's. Tennessee Whiskey Alcohol 40%
by Volume 80 proof). Distilled and Bottled by JACK
DANIEL DISTILLERY, Lynchburg (POP. 361), Tennessee.
SONY Electronics is proud
to be the Official Electronics Sponsor of the Sturgis
Motorcycle Rally.
Sony is a leading manufacturer of audio, video, communications
and information technology products for the consumer
and professional markets. Its music, motion picture,
television, computer entertainment, and online businesses
make Sony one of the most comprehensive entertainment
companies in the world.
We invite you to experience our newest technologies
including our Blu-ray Higher Definition DVD Players,
BRAVIA televisions, HD Camcorders, HD Digital Still
Cameras, Alpha DSLR and our newest product, the e
Reader, just to name a few.
Why Sony HD?
Sony is one of the only manufacturers that can take
you from the "Lens to the Livingroom" in Full HD.
You can capture every passing moment on our HD Camcorders
and Digital Cameras. Edit and customize your memories
on our full line of VIAO computers. Hear the big picture
with full force surround sound through a wide variety
of HD Audio. Enjoy all your creations through a Full
HD BRAVIA Television and Blu-Ray DVD player.
To learn more about all our exciting HD Products or
to find an authorized dealer near you, we invite you
visit our website – www.sony.com.
SONY... Like No Other.
Sturgis. This infamous rally
stands alone as the one true, authentic gathering
for bikers and motorcycle enthusiasts. Here at Ford,
we're honored once again to be part of this legendary
event. 2008 will mark our tenth straight year of participation
with the Sturgis Motorcycle Rally and our 8th year
as a sponsor. Together with Harley-Davidson, we've
developed the 2008 Ford Harley-Davidson™ F-150,
which we're pleased to announce is the Official Truck
of Sturgis. You can come see it yourself at the Ford
Experience Tour display.
GEICO Motorcycle Insurance
is at your service. Developed by GEICO in 1978, GEICO
Motorcycle encourages bike owners to customize their
motorcycle insurance policies by choosing the type
of coverage that you want for your bike, the deductibles
you prefer, and the payment plan that suits you best.
GEICO has become a major supporter of the motorcycle
community and takes part in such activities and rides
as the Sturgis Motorcycle Rally, the Dixie Biker Foundation,
South Carolina State HOG Rally, Operation Lend-A-Hand,
Fallen Riders Memorial Fund out of Ohio, the Morris
County Park Police Motorcycle Run, Fort Campbell Safety
Day, Virginia State HOG Rally, Knights of Pythias
Ride, March of Dimes Poker Run, St. Jude Charity Ride
and the Alzheimer's Ride to Remember.
GEICO has recently expanded its line of personal insurance
products to include coverage for all terrain vehicles
(ATVs), Motor Homes, Travel Trailers and personal
water craft insurance. Go to www.geico.com/cycle
to find out more about the services we offer to our
GEICO Motorcycle policyholders.
A member of the Berkshire Hathaway family of companies,
GEICO Indemnity was awarded an A++ superior rating;
the highest awarded by the A.M. Best Company, a measure
of its excellent claims-paying ability.
GEICO Motorcycle Insurance policyholders always receive
fast, efficient customer service 24-hours a day. To
get a free quote or speak with a customer service
representative, call (800) 44-CYCLE, that's (800)
442-9253, or a visit to www.geico.com/cycle.
GEICO Motorcycle Insurance is available in all states
except Delaware, Massachusetts, Michigan and New Hampshire.
Pork. The Other White Meat®
is proud to be the official meat of the 2008 Sturgis
Motorcycle Rally. We hope that you enjoy the pork
products featured throughout the Rally and that you
take home some great recipe ideas. Be sure to visit
Theotherwhitemeat.com
for more lip-smacking recipe ideas.
The South Dakota Pork Producers
Council was established in 1954, when pork producers
realized the value in promoting their product. In
1985, the Federal Pork Act authorized producer checkoff
for use in promotion, education and research. The
famous tagline, Pork. The Other White Meat, came
from these checkoff funds and has grown to become
the fifth most recognizable tagline in American
advertising.
Our mission is to responsibly serve,
support and enhance the success of the South Dakota
pork production industry by managing industry issues
to successful conclusions, improving the image of
the industry and insuring a safe, wholesome and
quality product through a unified & engaged
membership.
Our purpose is to support the pork
industry in South Dakota by showing you how modern
technology has improved the agriculture and livestock
industries. South Dakota pork producers will bring
over 2.4 million hogs to market this year. The pork
industry has an economic impact in South Dakota
of over $500 million and accounts for over 8,000
jobs for farm families, processors and supporting
services in the state. South Dakota pork producers
make a difference.
We want you to know also, how good
pork is for you; how easy it can be to cook and
serve at every meal, and help you understand the
good-quality meats that come from your own backyard.
Pork's nutritional value has changed with the industry
in the past 50 years. Pork is now 46% leaner than
50 years ago. Six cuts of pork, including the pork
loin are considered as lean as the chicken breast.
Healthy, lean and packed full of nutrients, we want
you to make pork the meat of choice.
Please contact your state organization
or call us at: 800-830-PORK.
Alltel Wireless,
America's largest network, is proud to be the Official
Wireless Communications Provider of the 2008 Sturgis
Motorcycle Rally. To help celebrate the event, a replica
of the No. 12 Alltel car, driven by Ryan Newman, will
be outside of the Sturgis Community Center, at Fourth
and Lazelle, for the duration of the rally! Fans will
have a unique opportunity to get up close and personal
with an authentic race car and test their skills with
interactive pit crew challenges.
Alltel offers exclusive features including "My
Circle," which allows customers to choose who
they call for free - any 10 numbers, any network;
Anytime Plan Changes, giving customers the flexibility
to change their rate plan any time, without extending
their contract; and Celltop, an exclusive, patent-pending
technology that offers customers an easier way to
access, manage and organize a wide range of information
already available on their phones.
Everyone attending the rally is invited to visit
the Alltel Wireless retail stores at 935 East Colorado
Boulevard in nearby Spearfish, SD, and at 695 Mt.
View Road in Rapid City for a first hand look at
the latest wireless phones and technologies available.
For other locations around the nation, please visit
http://www.alltel.com/store_locator/
Alltel wants everyone to have a safe and fun rally!
For more information on Alltel, please visit www.alltel.com.
Pak Mail is proud to be the Official
Shipping Solutions Provider for the 2008 Sturgis
Motorcycle Rally. Since 1984, Pak Mail has been
providing quality custom packing, shipping and freight
logistics services through our 400 franchised locations
to customers all over the world.
We are extremely excited to announce a new service
now available to Sturgis Motorcycle Rally visitors.
Through our Logistics Division, Pak Mail will transport
your motorcycle from your home to the Sturgis Motorcycle
Rally and then back home again. With our white-glove
valet service, we will ship your motorcycle to the
Rally and will have it waiting when you arrive –
ready to ride. Then when it is time for you to go
home, we will provide the exact same safe transportation
for its return.
Throughout the entire Sturgis Motorcycle Rally,
we will be on-site at our booth on Lazelle Street,
corner of 1st and Lazelle just next to Sturgis Liquor,
providing quality packaging and shipping services
so that you can purchase your gear, accessories
and parts and ship them home so that you don’t
have to carry them yourself.
Everyone visiting the Sturgis Motorcycle Rally is
invited to come by and meet our on-site team of
Logistic Professionals. For more information about
Pak Mail, our national locations and a full list
of services, visit www.pakmail.com.
Budweiser is proud to be the official
beer sponsor of the 68th Annual Sturgis Motorcycle
Rally.
“The King of Beers”
presence at the Sturgis Rally is marked by some
horsepower of a different nature with the annual
appearance by the world-famous Budweiser Clydesdales,
as well as the Budweiser Burnout Bike and custom
Sturgis Motorcycle Rally Budweiser packaging. Anheuser-Busch
also reaffirms annually its commitment to the community
and responsibility through the Green Teams recycling
effort, Safe Ride program offering free rides home,
and as presenting sponsor of the annual Kids &
Chrome benefit event which raised more than $600,000
for the Children’s Home Society and the Sturgis
Motorcycle Museum & Hall of Fame in 2006.
The local Budweiser distributor,
Eagle Sales of the Black Hills, has been associated
with the Jackpine Gypsies and the Sturgis Rally
for more than 50 years. Budweiser is a long-time
supporter of motorcycle events nationwide, including
Daytona Beach Bike Week, Myrtle Beach Bike Week,
Laconia Motorcycle Week, and Biketoberfest.
First introduced in 1876, St. Louis-based
Anheuser Busch is the leading American brewer, holding
a 48.4 percent share of U.S. beer sales. The company
brews the world’s largest-selling beers, Budweiser
and Bud Light. Anheuser-Busch ranked No. 1 among
beverage companies in FORTUNE Magazine’s Most
Admired U.S. and Global Companies lists in 2007.
Anheuser Busch is one of the largest theme park
operators in the United States, is a major manufacturer
of aluminum cans and one of the world’s largest
recyclers of aluminum cans. Anheuser-Busch is the
oldest American-owned major brewer in the United
States. For more information, visit www.Anheuser-Busch.com
and www.Budweiser.com
.
Sturgis is home to the
most prestigious event in the custom bike building
industry, The Official World Championship of Custom
Bike Building.
You will find over 125 of the world’s greatest
custom motorcycles in Champions Hall. A 25,000 square
foot indoor facility located at the 4.5 acre Champions
Park. Right in the heart of Sturgis, on Lazelle
Street between 2nd and 3rd
Champions Park is a destination unequaled in the
Black Hills. With its focus strictly on performance
aftermarket vendors and custom builders, the consumer
can visit and talk with representatives from the
top brands in industry. As well as meet with the
best collection of builders anywhere. Visit www.Sturgis-events.com
for more information.
Supported by a worldwide program of authorized
Affiliate events in countries such as Italy, Canada,
Spain, Malaysia, Sweden, The Netherlands, Japan,
Ireland and Australia, and by an annual Official
European Championship of Custom Bike Building that
is held in Germany each March, the World Championship
sees the world's leading custom motorcycle engineers
come together for an annual event that is recognized
by custom motorcycle industry insiders as being
the premiere showcase of custom motorcycle design
and engineering excellence.
The Official World Championship of Custom Bike
Building is an event like no other, bringing top
ranked designers and builder together in competition
from all corners of the globe. To the winner, the
title of World Champion.
Don't miss a walk through Champions Park and don’t
miss the Official World Championship of Custom Bike
Building the first Sunday through Wednesday of the
Rally. With the World Championship awards Wednesday
afternoon. Visit www.amdchampionship.com
for more information.
The Olympics have "it". Daytona and Laconia rallies have "it". The Boston Marathon has gone to court to protect "it". "It" is the "Official Logo" of an event - the registered mark that represents the official hosting agency. The logo is granted to products approved by the official licensing agent, and money received is used for purposes determined by the owner group.
The "Official Logo" for the Sturgis Rally was originally designed and developed by Tom Monahan as a vehicle to help fund the Black Hills Motorcycle Classic. Tom gave the logo to the Sturgis Chamber in 1986. As owner of Tom's T's, Tom volunteered in 1986 to give $2.00 to the Sturgis Chamber for each t-shirt sold that was imprinted with the licensed and registered Black Hills Motor Classic logo.
This led to the current licensing procedure in which
a portion of the money from a customer's purchase
of a licensed product is returned in royalties to
support the Sturgis Motorcycle Rally and improve the
Sturgis community. This year, Tom's T's continues
as a member of the prestigious ranks of "Official
Sturgis Motorcycle Rally Sponsors" as the exclusive
t-shirt of the 2008 Sturgis Motorcycle Rally. Stop
by our store at 1117 Main Street when you're passing
through and let Tom personally welcome you to Sturgis
or order on-line at www.tomsts.com!
Pierce
Manufacturing and Medtec Ambulance are proud to return
for their eighth
year as the Official Fire Truck and Ambulance of the
Sturgis Motorcycle Rally. Pierce is the leading North
American manufacturer of custom fire apparatus and
will provide two new Pierce fire trucks for use by
the Sturgis Fire Department for this year's 68th
Rally. In addition, Medtec Ambulance, also owned by
Pierce's parent company, Oshkosh Truck Corporation,
will provide two ambulances to assist local emergency
medical personnel during the festivities. Pierce Manufacturing
and Medtec Ambulance are represented by Clarey's Safety
Equipment, Inc., the authorized Pierce Fire Apparatus
dealer for Minnesota, Iowa, North Dakota and South
Dakota (www.clareys.com),
and Midwest Vehicle Professionals, the authorized
Medtec Ambulance dealer for Nebraska, South Dakota,
Kansas and Oklahoma (www.midwestvehicleprofessionals.com).
Both Clarey's and MVP representatives will be on-site
in Sturgis during this years' Sturgis Motorcycle Rally.
The mission of every Pierce apparatus and Medtec ambulance is to deliver the utmost in performance, safety and reliability to firefighters, emergency crews, and the communities they serve. We work to build confidence into each of our products. Product lines include custom and commercial ambulances, pumpers, aerials, rescue trucks, wildland trucks, minipumpers, and elliptical tankers. Pierce apparatus and Medtec ambulances are backed by 24-hour a day, 7-day a week service, with the strongest support network dedicated exclusively to the fire and ambulance service. The people of Pierce and Medtec take pride in delivering on that promise to the people who depend on us every day, including those in attendance at this year's Sturgis Motorcycle Rally.
Coca-Cola®, the world's number one soft drink, was born in Atlanta, Georgia, in 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and taking it to Jacobs' Pharmacy, combined it with carbonated water to produce a drink that has become known all over the world as "The Real Thing!" For more information visit www.coca-cola.com.
The Coca-Cola Bottling Company of the Black Hills is a proud sponsor of the Sturgis Motorcycle Rally. This family owned business has been operating in the Black Hills since 1955, producing and distributing the world's favorite soft drinks, juices, bottled waters, isotonics, energy drinks, and teas. We enjoy providing great tasting refreshment to fuel riders as they experience all that is the Sturgis Motorcycle Rally.
Knology of the Black Hills, formerly PrairieWave Communications, is proud to be an Official Sponsor of the 2008 Sturgis Motorcycle Rally. Knology of the Black Hills has been providing quality communications services for more than 100 years. The company can now be found in 53 communities throughout South Dakota, Northwest Iowa and Southwest Minnesota.
Knology of the Black Hills is a leader in the technology of communications. Its state-of-the-art network allows it to offer the most up-to-date, high-quality telephone, cable television, and high-speed Internet services available.
Cable advertising and video production capabilities allow Knology of the Black Hills to help businesses target specific markets and best utilize their advertising dollars. Inserting messages on one of our 48 cable networks allows the advertiser to get their message seen and heard by their new and existing customers.
Knology of the Black Hills' mission is to enhance
the quality of life for our customers and support
the economic development of their communities by providing
reasonably priced advanced communications services
to their homes and businesses. For more information,
visit www.knology.com
.
One day back in the summer of 2000 an idea was born by a Sturgis gent named Steve Barry. The idea was to provide a shuttle service during the Sturgis Motorcycle Rally so that people would not have to fight traffic, worry about finding a place to park and most importantly, stay off the road after they had a few drinks. It was then that "DA BUS" was born.
From its humble beginnings over half a dozen years
ago with just 2 buses, to almost a dozen buses last
year, "DA BUS" has become a very integral component
of the Sturgis Motorcycle Rally. Campgrounds around
Sturgis find this shuttle service to be a great benefit
to their businesses with "DA BUS" transporting virtually
thousands of guests in ever growing numbers from their
campsite to a favorite concert venue, downtown bar,
racing event or just to and from famous Sturgis Main
Street! "DA BUS" delivers passengers - safely - to
their destination.
"DA BUS", an Official Sturgis Motorcycle Rally Sponsor, is pleased to continue its partnership with the City of Sturgis and local Law Enforcement to provide safe, efficient, accessible and economical transportation services to our Sturgis Motorcycle Rally guests. For more information on "DA BUS", or for advance single trip, daily or weekly wristband purchases on-line, go to www.sturgisbus.com. Have a safe Rally and remember - DON'T DRINK AND DRIVE! RIDE "DA BUS"!
The City of Sturgis
Rally Department
1147 Sherman Street Ste. #201
Sturgis, SD 57785
Phone: 605-720-0800
Fax: 605.720.0801 info@sturgismotorcyclerally.com
