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HARLEY-DAVIDSON RALLY POINT DOWNTOWN STURGIS


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Sturgis Harley-Davidson Rally Point

A long-time commitment and partnership between the City of Sturgis and Harley-Davidson Motorcycles culminated in the creation and dedication of Harley-Davidson Rally Point. The all-new Harley-Davidson Rally Point was constructed in 2015 at the corner of Harley-Davidson Way (formerly Second Street) and Main Street and is the brick and mortar example of the partnership and loyalty between the City of Riders and Harley-Davidson.

Harley-Davidson has been a supporter of the Sturgis® Motorcycle Rally™ for decades and the monumental Rally Point was a project five years in the making. The concept was to create a gathering space that can be utilized not only during the rally but also tie the community together for various events throughout the year. The Harley-Davidson Rally Point served as a great concert venue for the 76th Sturgis® Motorcycle Rally™ and throughout the year has played host to a large number of events, such as family movie nights, Christmas tree lighting ceremonies, and other community gatherings.



The Harley-Davidson Rally Point's 11,000 square foot structure is a monumental one that builds on the brand that is known nationwide as a trusted one. Bricks from the company's Milwaukee headquarters, a building that once house Harley-Davidson's first permanent factory nearly 100 years ago, were used as the building blocks for Rally Point. Other bricks used to build it were also one from the Harley-Davidson Museum and 73 bricks from the headquarters' famous motorcycle-only parking area, making Rally Point a truly iconic and legendary gathering place. All of the bricks were delivered from Milwaukee to Sturgis on the back of motorcycles.

The $2.3 million Rally Point was paid for through funds generated by sponsors and vendors adjacent to Second Street (now Harley-Davidson Way), during the annual Sturgis® Motorcycle Rally™. It features seating areas, a stage for entertainment, two fireplaces and a photo area with the Sturgis name on the hillside as a backdrop.