Sturgis® Motorcycle Rally™
~ Welcomes visitors & vendors from all over the world!
August 4-13, 2017
How are the official dates of the Sturgis® Motorcycle Rally™ determined?
The first Rally, called the Black Hills Motor Classic, was held August 12-14, 1938. The first weekend in August was selected because it did not interfere with other established events held in surrounding communities such as Belle Fourche (rodeo) and Deadwood (Days of 76). Regional events were extremely important for social and economic reasons in the post depression Mid-west and as a good neighbor; Sturgis did not want to compete for those bodies and dollars.
As the event grew the "official" dates grew. The Sturgis® Motorcycle Rally™ is the first Friday of August, through Sunday of the following week.