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News from the Sturgis® Motorcycle Rally

Progressive International Motorcycle Shows and J&P Cycles announce Ultimate Builder Custom Bike Show
June 11, 2013

Stand-Alone Bike Show to take place on Wednesday, August 7th at Community Center in Sturgis, SD

Santa Monica, CA – The Progressive International Motorcycle Shows is pleased to announce its latest production: the J&P Cycles Ultimate Builder Custom Bike Show, to be held at the 73rd annual Sturgis Bike Rally in August.

"This is a chance to bring world-class builders from around the globe to the Sturgis Motorcycle Rally, one of our industry's world-renown events," stated Tracy Harris, Senior Vice-President of Advanstar Powersports, the Santa Monica-based sports media and event production company that produces the Progressive International Motorcycle Shows, "Additionally, a Custom Bike Show at Sturgis gives the International Motorcycle Show staff a chance to actively scout qualified talent while onsite at Sturgis – those participants who may not know about the Custom Bike Show which travels to 12 cities across the country or the purse prize that comes with it. We're looking to raise the caliber of our builders in the program as well as to celebrate the passion, the artistry and the craftsmanship that goes into creating these works of art," she concluded.

Builder Bike Show Sturgis Rally

"I'm thrilled that the International Motorcycle Shows have expanded the production of the Ultimate Builder Custom Bike Show, this inaugural year in Sturgis," stated Bob Kay of Biker Pros. "Along with the expert support of J&P Cycles, we look forward to supporting the custom bike program located at the 2013 Sturgis Rally." He continued, "…similar to the custom bike shows at all 12 International Motorcycle Shows across the country, in Sturgis this August there will be cash prizes for Freestyle, Radical Bagger, Modified Harley, Retro Mod and Non-Harley Modified Street Bikes as well as trophies and other great prizes."

Zach Parham, General Manager of J&P Cycles, said that J&P Cycles continues to be pleased with their partnership with the Progressive International Motorcycle Shows and with the Ultimate Builder program. "We're happy to partner with IMS to bring the Custom Bike Show to Sturgis where a large percentage of our core audience is. It's a unique opportunity for any business to be able to provide this type of full-service showcase of outrageous custom bikes for enthusiasts to view during one of the premiere events of our industry. We're simply thrilled to take part," Parham concluded.

The J&P Cycles Ultimate Builder Custom Bike Show will be held alongside the Community Center in Sturgis on the Corner of 4th and Lazelle on Wednesday, August 7th. Schedule is as follows:
9:00am - 12:00pm Registration
1:00pm - 3:00pm Judging
4:30pm Awards Ceremony
Stage setup can begin at 7:00am
For more information on participation, go to motorcycleshows.com, custombikeshows.com or call Bob Kay at 817.312.0380.

About Progressive International Motorcycle Shows®
From New York to California, the 12-city nationwide tour of the Progressive International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world's largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show series also offers hours of entertainment including a thrilling stunt show; custom bike competition offering more than $90,000 in prize money and featuring $20 million worth of motorcycle machinery; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit www.motorcycleshows.com.

About Advanstar Communications
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers with Theirs."

About J&P Cycles
J&P Cycles is the world's largest retailer of aftermarket parts and accessories for Harley-Davidson and V-Twin Cruiser motorcycles. In business for 34 years, we carry a full line of products from the brands you trust: Kuryakyn, Vance & Hines, Performance Machine, Mustang Seats and many more. J&P Cycles carries tens of thousands of items in stock, in print and online, delivers the best customer service and return policy in the industry. For more information, visit www.jpcycles.com and start building your dream today!

Last Modified: 06-11-2013-14:40:11
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