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JOINT FORCES SUPPORT THE COMMUNITY OF STURGIS
December 8, 2010

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CITY OF STURGIS & STURGIS MOTORCYCLE RALLY SPONSORS JOIN FORCES IN SUPPORTING THE COMMUNITY OF STURGIS
STURGIS, S.D. — As the dust begins to settle from the 2010 Sturgis Motorcycle Rally, the City of Sturgis is slowly closing the door on this years’ event. Part of that process includes recognizing and thanking its Sturgis Motorcycle Rally sponsors for their varied contributions to the Sturgis Motorcycle Rally and the Sturgis community. For some, Sturgis Motorcycle Rally “sponsor” may be a bit of a vague and perplexing term, the meaning of which more often than not seems to be a mystery of sorts.  “These corporations make an investment in, and form a relationship with, the Sturgis Motorcycle Rally and the community of Sturgis in return for the opportunity to have heightened exposure for their brand with the hundreds of thousands of motorcycle enthusiasts who come to Sturgis each year for the Sturgis Motorcycle Rally,” Vasknetz stated. “This year, the City of Sturgis will present the Sturgis Rally Charities Foundation with a check for $22,669.12, which comes directly from the funds invested with the City of Sturgis by our corporate Sturgis Motorcycle Rally sponsors,” added Vasknetz. According to Sturgis City Manager Dave Boone, the investment by the Sturgis Motorcycle Rally sponsors contributes hundred of thousands of dollars annually to the City’s bottom line.  “The sponsors’ investment, revenues from the sponsorship fees, makes a significant reduction to the expense line in our budget,” Boone added, “In addition to their sponsorship fees, the sponsors also provide many in-kind goods and services, including fire trucks, Mayor’s Ride t-shirts, Sturgis Motorcycle Rally promotional advertising in national publications and on TV, scoreboards and signage at athletic venues throughout Sturgis, as well as dozens of other goods and services that save the City money, so the City does not have to then underwrite these additional expenses.” Mayor Maury LaRue feels that the community of Sturgis is extremely fortunate to have corporate partners like Harley-Davidson Motor Company, AMSOIL, Rosenbauer Fighting Technology, BlackHillsVacations.com, Budweiser, Coca-Cola, Ford, GEICO, Jack Daniel’s, Knology, SONY, FF Journal, Sons of Anarchy, South Dakota Department of Tourism, South Dakota Pork Producers Council, Black Hills Power Corporation and Tom’s T’s.  “We need to not only recognize the contributions made by our Sturgis Motorcycle Rally sponsors, but more importantly publicly and sincerely thank them,” LaRue stated. “These are very important, generous gestures.” 

Last Modified: 01-4-2011-08:25:35
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