For many motorcyclists, the amazing riding available in the Black Hills of South Dakota is truly the primary attraction. Riders enjoy beautiful landscapes that include the high plains, stunning canyons and significant historical landmarks. Still, when the riding day is done, the City of Sturgis remains the emotional and geographic heart of the event.

As the hub of activity for the Sturgis Motorcycle Rally, there is always plenty of activity for riders to enjoy in the City of Sturgis. Great food and drink are abundant in many areas and great entertainment is always a big part of the fun. A stroll down Main Street is the experience of a lifetime for any rider. 

New this year, Harley-Davidson will move its 2010 rally experience to two all-new locations in the heart of Sturgis, S.D., where the Motor Company will celebrate the 70th Annual Sturgis Motorcycle Rally with customers and motorcycle enthusiasts August 6-14, 2010. “Right smack in the middle of Sturgis seems like the ideal place for Harley-Davidson to spend the week,” said Steve Piehl, Harley-Davidson Director, Consumer Events Marketing.  

Another new event for 2010 is the Garage Shop Fabricator showcase on the Sturgis Motorcycle Rally Expo Lot. This year, FFJournal, the magazine for today’s fabricating and forming technology, will bring the passion and pride of the manufacturing industry to the Sturgis Motorcycle Rally. At the FFJournal tent on Lazalle Street, the next generation of fabricators and formers can meet industry innovators and learn fabricating techniques. 

The legendary Starboyz will again return to the streets of Sturgis! Kevin Marino and Scott Caraboolad have literally ridden to the very limits of what is possible on a crotch rocket and along the way they have created quite a name in the world of motorcycles. They are the StarBoyz - often imitated but never duplicated! Look for them on Kinship Road at Lazelle Street next to the Sturgis Motorcycle Rally Expo and Lot from Sunday, August 8th through Thursday, August 12th at 1:00 PM, 3:00 PM and 5:00 PM daily.

Join the crowd at Sturgis as the Loud American Roadhouse presents the Loud American Burnouts in Sturgis! Watch as bikers do their best before a panel of judges to earn the $1,000.00 in prize money provided by the Loud American Roadhouse. International celebrity and motorcycle enthusiast Lorenzo Lamas will again emcee the event. Make Kinship Road at Lazelle Street next to the Sturgis Motorcycle Rally Expo and Lot on Wednesday, August 11th at 3:00 PM the place to be!

The Industry Roundtable is designed to give riders an insight into the motorcycle business from significant custom builders and aftermarket professionals. This is your chance to hear from some of the greatest minds in custom motorcycle building and customization. Listen in as Moderator Chris McGee from RevComm talks with famous custom motorcycle builders Dave Perewitz, Eddie Trotta, and Donnie Smith. Holger Mohr (Custom Chrome), Grady Pfeiffer (GH Marketing), and Ted Sands (Performance Machine) complete the panel with their extensive experience in the aftermarket. Make sure you come by the Sturgis Motorcycle Rally Expo Lot on Tuesday, August 10th at 1:00 PM.

Do not miss the 70th celebration of the Sturgis Motorcycle Rally!