News By Year > 2012

Today Church Bells rang out across the country 26 times following a moment of silence at 9:30 AM exactly one week after Adam Lanza stormed into Sandy Hook Elementary School and shot and killed 26 people, 20 of them children.

Sturgis® Motorcycle Rally Inc. (SMRi), official stewards of the Sturgis® brand, donated $50,000 to Sturgis® Rally Charities Foundation who will in turn distribute that as well as another $21,850 to 45 local charities in and around the Sturgis community. SMRi's contribution was made possible by licensing agreements the organization manages for the Sturgis® brand.

The Sturgis Buffalo Chip®, known as The Largest Music Festival in Motorcycling™, has announced the opening of the annual Sturgis Rider® Sweepstakes at the International Motorcycle Show in Long Beach, California with the official unveiling of the customized sweepstakes bike and matching guitar prize package. The Sturgis Rider® Sweepstakes awards one lucky Buffalo Chip® visitor a Cory Ness customized Victory Cross Country motorcycle and matching Epiphone Les Paul Studio guitar. The winner will be announced live on the main stage of the Buffalo Chip® during the Sturgis motorcycle rally on Friday, August 9, 2013 prior to that night’s double headlining concerts. Sturgis Rider® Sweepstakes entries may now be made at www.BuffaloChip.com for this one-of-a-kind prize package that combines the world of music and motorcycling.

Sturgis® Motorcycle Rally official attorney sponsor Russ Brown is launching a campaign to drive awareness about the dangers of texting and driving.  To support this campaign, Russ Brown Motorcycle Attorneys are making available for free a "Keep Me Alive Don't Text and Drive" sticker

The Sturgis Buffalo Chip, legendary mega camping resort and world class entertainment complex, will be featured in 3 new hour long specials premiering on the Travel Channel over the next three weeks beginning December 2, 2012 at 9pm Eastern Standard.

Addendum

In addition to the assets available for development delineated in the Request for Proposals, the Sponsorship Agent would be able to contract with SMRi, the Sturgis based non-profit owner of the internationally recognized Sturgis® Motorcycle Rally™ trademarks.  The Agent may be able to work in a coordinated fashion to develop additional product categories for development beyond the existing licensed product lines. 

The Sturgis Motorcycle Museum & Hall of Fame is excited about the initial response to concept drawings of an expanded museum that were released at a public meeting in Sturgis on Monday.

STURGIS, S.D. — As the dust has settled from the 2012 Sturgis® Motorcycle Rally, the City of Sturgis is closing the door on this years’ event, and is preparing for the 2013 Sturgis® Motorcycle Rally. Part of that process includes recognizing and thanking its Sturgis® Motorcycle Rally sponsors for their varied contributions to the Sturgis community. For some, Sturgis® Motorcycle Rally “sponsor” may be a bit of a vague and perplexing term, the meaning of which more often than not seems to be a mystery of sorts.

STURGIS, S.D. – The City of Sturgis Rally and Events Department is pleased to announce that the 10^th Annual Sturgis Mayor’s Ride held Monday, August 6th, during the 2012 Sturgis® Motorcycle Rally, raised $13,000 for the Sturgis Volunteer Fire Department, $4,000 for the Sturgis Police Department Reserves and $250 for the National Fallen Firefighters Foundation.

The Sturgis® Motorcycle Rally is on the "Bucket List" of most motorcycle riders and the 2013 Sturgis® Motorcycle Rally is already shaping up to be the best year yet.  Are you toying with the idea that 2013 will be the year you attend for the first time or the year to return?