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2016 Sturgis Motorcycle Rally Summary

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SMRAs expected, the 2016 Sturgis Motorcycle Rally was not nearly as large as the 75th anniversary in 2015.  With all data now in, the official estimated attendance was 448,000.  The official attendance estimate for the 75th Rally was 739,000.  The attendance number is calculated based on several data points including tons of garbage hauled within the City, Department of Transportation vehicles counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts.  All of these numbers were down from 2015 and many were also equal to or slightly down from the 2014 Rally.

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Registrations open for the 2017 METZELER VILLAGE, the special campsite organised by the tyre brand to accommodate motorcyclists at the heart of the Isle of Man TT

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Metzeler Village

For the fifth consecutive year, METZELER will welcome motorcyclists and two wheel fans alike to the National Sports Centre in Douglas, the multi-purpose facility that allows guests to experience the thrill of the TT from a privileged yetlow-cost position!

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Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism

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2016 Sturgis Motorcycle Rally

STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.

Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

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B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9

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B1 Bomber FlyoverAviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony.

"The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."

 

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Thank You To Our Sponsors

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Sturgis Motorcycle Rally

The City of Sturgis would like to take a moment, on the eve of the 76th Annual Sturgis® Motorcycle Rally™, to recognize and express our sincere thanks to our Rally Sponsors.

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Carey Hart to Lead the Good Ride during the 76th Sturgis Motorcycle Rally

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Carey Hart Good Ride Sturgis

Information Update: There has been an incorrect date circulating for this event. The Ride is taking place on Sunday, August 7. The Pool Party is scheduled for Tuesday, August 9.

Carey Hart is returning to the Sturgis Rally this year after attending the 75th Sturgis® Motorcycle Rally™ as the Grand Marshall of the Mayor's Ride. This year, you are invited to join Carey and company to be a part of a new charity event called the 'Good Ride'.

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White Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees

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White Plate Racing AssociationWhite Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees, the number one seated professional racer in America at this year's "Pappy Hoel Classic" half mile race. This famous event kicks off The Sturgis Rally with big time Professional racing on Monday, August 8th at the Meade County Fairgrounds. Where #1 goes ,so too does many of the top racers in the nation. Tuesday, August 9th is a spectacular Vintage racing program with top local and National racers. The Tuesday Vintage program is rounded out with The 20th Century Racing board trackers from the 1920's and 1930's. A special class has been added for Roland Sands and The Hooligans on the Tuesday program.

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Kingpin Strikes In Sturgis!

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Sturgis MuseumArlen Ness Recognized For Lifetime Achievement Honors

Sturgis, South Dakota, July 5, 2016 — In keeping with the Sturgis Motorcycle Museum's mission to honor those who have made a positive and significant impact on the sport and lifestyle, a special "Lifetime Achievement" award has been added to the Class of 2016 induction ceremonies. Already a Sturgis Museum Hall of Fame member circa 1992, Arlen Ness was a unanimous choice to receive the first Lifetime Achievement honors.

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Second Annual Aidan's Ride Sturgis Set for 76th Anniversary Sturgis Motorcycle Rally 2016

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Aidens Ride

Aidan Jack Seeger Foundation Charity Ride to Fight ALD Building on Initial Success

Brooklyn, New York - The second annual Aidan's Ride Sturgis, a charity motorcycle ride organized to fight ALD, will take place August 8, 2016, during the 76th anniversary of the iconic Sturgis Motorcycle Rally®. Last year, 75 riders participated, raising over $13,500 for the Aidan Jack Seeger Foundation, and organizers expect an even bigger turnout this time around.


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