The Rally Department produces 75,000 copies of the Official Sturgis® Motorcycle Rally Magazine and 75,000 copies of the Schedule of Events Pocket Guide each year.

The 100+page glossy magazine contains articles and information and is distributed at South Dakota I-90 Information Centers, in motorcycle shops, restaurants, bars, attractions, convenient stores and various hot spots throughout the Black Hills from Memorial Weekend through the Sturgis® Rally. The magazine will also be distributed at other major rallies in the US. Not only is it an excellent opportunity to promote your product, event, business or accommodation to Rally visitors, bringing them to your Sturgis location during the Rally, the magazine will also reach potential visitors because it carries the distinction of being a well sought after souvenir piece, passed on to friends, positioned proudly on coffee tables and sent out by many Black Hills area attractions and accommodations in their info packages.

The Official Sturgis® Motorcycle Rally Schedule of Events Pocket Guide is a perfect tool to get your message out and is one of the Rally's best and most desired information pieces. Available a few weeks prior to the Rally to make certain that the most current event scheduling information is included, the pocket guide does just that, handily fits in your pants pocket and contains a comprehensive event listing for Rally week. Another collectable item that keeps your name visible to potential customers long after the event is over. Schedules are distributed through South Dakota I-90 Information Centers, and placed in motorcycle shops, restaurants, bars, attractions, convenient stores and various hot spots throughout the Black Hills.

Contact the City of Sturgis Rally and Events Department 1-605-720-0800 or Email Brenda for advertising opportunities in the Official Sturgis® Motorcycle Rally Magazine and Schedule of Events pocket guide.